M&A Deal Summary |
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Date | 2021-01-14 |
Target | Amino Payments |
Sector | Digital Media |
Buyer(s) | IAS |
Deal Type | Add-on Acquisition |
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IAS is a technology company specializing in measuring media quality to verify and optimize the placement of digital advertisements. IAS' capabilities include fraud detection, viewability assessment, brand safety assurance, and optimization services. IAS aims to help advertisers and publishers ensure that every digital ad impression is both effective and accurately analyzed for its impact on consumer actions. IAS was founded in 2009 and is based in New York City.
DEAL STATS | # |
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Overall | 5 of 6 |
Sector (Digital Media) | 2 of 2 |
Type (Add-on Acquisition) | 5 of 6 |
State (Pennsylvania) | 1 of 1 |
Country (United States) | 3 of 4 |
Year (2021) | 1 of 2 |
DATE | TARGET | DEAL TYPE | VALUE |
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2019-11-20 |
ADmantX
Milan, Italy ADmantX is a data provider of natural language processing (NLP) semantic-based solutions for contextual advertising, advanced brand safety, and 1st party audience profiling. ADmantX was founded in 2010 and is based in Milan, Italy. |
Buy | - |
DATE | TARGET | DEAL TYPE | VALUE |
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2021-08-10 |
Publica
Palo Alto, California, United States Publica is a Connected TV (CTV) ad platform and works with many of the world's biggest broadcasters, TV manufacturers, and OTT apps. Publica provides solutions for publishers to maximize their revenue across their CTV inventory through key solutions including a Unified Auction, Ad Pod Management, Audience Management, and Server-Side Ad Insertion (SSAI). Publica is based in Palo Alto, California |
Buy | $220M |