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  6. IAS Acquires Amino Payments

M&A Deal Summary

IAS Acquires Amino Payments

On January 14, 2021, IAS acquired digital media company Amino Payments

Acquisition Highlights
  • This is IAS’s 2nd transaction in the Digital Media sector.
  • This is IAS’s 3rd transaction in the United States.
  • This is IAS’s 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2021-01-14
Target Amino Payments
Sector Digital Media
Buyer(s) IAS
Deal Type Add-on Acquisition

Target

Amino Payments

Philadelphia, Pennsylvania, United States
Amino Payments, Inc. is a provider of programmatic advertising transparency. Amino empowers advertisers to spend more efficiently and effectively by enabling transparency in online advertising and eliminating fraud, waste, and abuse through supply path optimization. Amino Payments was founded in 2017 and is based in Philadelphia, Pennsylvania.

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Buyer(S) 1

Buyer

IAS

New York, New York, United States
Category Company
Founded 2009
Sector Digital Media
Employees902
Revenue 530M USD (2024)
DESCRIPTION

IAS is a technology company specializing in measuring media quality to verify and optimize the placement of digital advertisements. IAS's capabilities include fraud detection, viewability assessment, brand safety assurance, and optimization services. IAS was founded in 2009 and is based in New York, New York.

DEAL STATS #
Overall 5 of 6
Sector: Digital Media M&A 2 of 2
Type: Add-on Acquisition M&A Deals 5 of 6
State: Pennsylvania M&A 1 of 1
Country: United States M&A 3 of 4
Year: 2021 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-20 ADmantX

Milan, Italy

ADmantX is a data provider of natural language processing (NLP) semantic-based solutions for contextual advertising, advanced brand safety, and 1st party audience profiling. ADmantX was founded in 2010 and is based in Milan, Italy.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-10 Publica

Palo Alto, California, United States

Publica is a Connected TV (CTV) ad platform and works with many of the world's biggest broadcasters, TV manufacturers, and OTT apps. Publica provides solutions for publishers to maximize their revenue across their CTV inventory through key solutions including a Unified Auction, Ad Pod Management, Audience Management, and Server-Side Ad Insertion (SSAI). Publica is based in Palo Alto, California

Buy $220M
Mergr

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