Add-on Acquisition • Digital Media

IAS Acquires ADmantX

On November 20, 2019, IAS acquired digital media company ADmantX

Acquisition Context
  • This is IAS’s 1st transaction in the Digital Media sector.
  • This is IAS’s 1st transaction in Italy.

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M&A Deal Summary

Date November 20, 2019
Target ADmantX
Sector Digital Media
Buyer(s) IAS
Deal Type Add-on Acquisition

Target Company

ADmantX

Milan, Italy
ADmantX is a data provider of natural language processing (NLP) semantic-based solutions for contextual advertising, advanced brand safety, and 1st party audience profiling. ADmantX was founded in 2010 and is based in Milan, Italy.
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Buyer Overview 1

Buyer

IAS

New York, New York, United States

Category Company
Founded 2009
Sector Digital Media
Employees902
Revenue 530M USD (2024)
DESCRIPTION

IAS is a technology company specializing in measuring media quality to verify and optimize the placement of digital advertisements. IAS's capabilities include fraud detection, viewability assessment, brand safety assurance, and optimization services. IAS was founded in 2009 and is based in New York, New York.


Deal Context for Buyer #
Overall 4 of 6
Sector: Digital Media 1 of 2
Type: Add-on Acquisition 4 of 6
Country: Italy 1 of 1
Year: 2019 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-08 Swarm Enterprises

San Francisco, California, United States

Swarm Enterprises, Inc. is a provider of bot-detection and anti-fraud solutions for online advertising.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-14 Amino Payments

Philadelphia, Pennsylvania, United States

Amino Payments, Inc. is a provider of programmatic advertising transparency. Amino empowers advertisers to spend more efficiently and effectively by enabling transparency in online advertising and eliminating fraud, waste, and abuse through supply path optimization. Amino Payments was founded in 2017 and is based in Philadelphia, Pennsylvania.

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