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  6. i2H Acquires Ambassador

M&A Deal Summary

i2H Acquires Ambassador

On January 26, 2021, i2H acquired internet software and services company Ambassador from Intrado

Acquisition Highlights
  • This is i2H’s 1st transaction in the Internet Software and Services sector.
  • This is i2H’s 2nd transaction in the United States.
  • This is i2H’s 1st transaction in Michigan.

M&A Deal Summary
Date 2021-01-26
Target Ambassador
Sector Internet Software and Services
Buyer(s) i2H
Sellers(s) Intrado
Deal Type Divestiture

Target

Ambassador

Royal Oak, Michigan, United States
Ambassador empowers organizations to increase customers, referrals, and revenue by leveraging the power of word-of-mouth. Its marketer-friendly software simplifies referral marketing, automating the process of enrolling, tracking, rewarding and managing customers, affiliates, influencers, and partners. Consumer brands and B2B companies worldwide are rapidly implementing, scaling, and optimizing their referral marketing programs with Ambassador’s pioneering software.

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Buyer(S) 1

Buyer

i2H

Seattle, Washington, United States
Category Company
Sector Information Technology
DESCRIPTION

i2H seeks to create a platform that enables consumer brands to deepen and broaden their engagement with existing customers. While most marketing technology companies focus on customer acquisition, the ROI of post-sale engagement and retention is actually far larger.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Michigan M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-21 Predictive Solutions

Duvall, Washington, United States

Predictive Solutions, Inc. combines DRTV media data with your telemarketing, web and fulfillment data into a single data warehouse giving you access through a simple, yet robust data visualization tool. Predictive Solutions, Inc. is based in Duvall, Washington.

Buy -

Seller(S) 1

SELLER

Intrado

Longmont, Colorado, United States
Category Company
Founded 1979
Sector Internet Software and Services
Employees9,700
Revenue 2.3B USD (2015)
DESCRIPTION
Intrado's corporate headquarters in Omaha, Nebraska.
Intrado's corporate headquarters in Omaha, Nebraska.

Intrado is a cloud-based, global technology partner to clients around the world. The Company's solutions connect people and organizations at the right time and in the right ways, making those mission-critical connections more relevant, engaging, and actionable - turning Information to Insight. Intrado was founded in 1979 and is based in Longmont, Colorado.

DEAL STATS #
Overall 4 of 7
Sector: Internet Software and Services M&A 1 of 2
Type: Divestiture M&A Deals 4 of 7
State: Michigan M&A 1 of 1
Country: United States M&A 4 of 7
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-22 Asparia

Saratoga, California, United States

Asparia, Inc. is a provider of patient engagement solutions for health systems, hospitals, and medical practices. Asparia offers an easy-to-implement platform for healthcare providers to deliver advanced patient engagement capabilities across the patient care journey, delivering clear value for healthcare providers while enhancing the experience for patients. Asparia is based in Saratoga, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-13 Hubb

Vancouver, Washington, United States

Hubb is a cloud-based software platform uses simple, automated workflows to streamline collecting, managing, and marketing event content, as well as facilitating sales pipeline growth with meetings management and data analytics. Hubb was founded in 2015 and is based in Vancouver, Washington.

Buy -
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