Add-on Acquisition • Consumer Products

Hydrow Acquires Speede

On May 9, 2024, Hydrow acquired consumer products company Speede

Acquisition Context

This is Hydrow’s 1st transaction in the Consumer Products sector.
This is Hydrow’s 1st transaction in the United States.
This is Hydrow’s 1st transaction in Illinois.

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M&A Deal Summary
Date	May 9, 2024
Target	Speede
Sector	Consumer Products
Buyer(s)	Hydrow
Deal Type	Add-on Acquisition

Target Company

Speede

Chicago, Illinois, United States

Speede Fitness, a fitness technology provider, offers advanced strength training equipment designed to optimize workout efficiency through cutting-edge analytics and intelligent technology. Speede is based in Chicago, Illinois.

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Buyer Overview 1

Buyer

Hydrow

Boston, Massachusetts, United States

Category	Company
Founded	2017
Sector	Consumer Products

DESCRIPTION

Hydrow is the live outdoor reality (LOR)TM rower. Led by athletes including some training for the U.S. National Rowing team, Hydrow delivers a live on-river outdoor rowing experience at-home that engages two times more of the body's muscles than biking or running and that results in over 400 calories burned during a 20-minute workout. Hydrow was founded in 2017 and is based in Boston, Massachuset ts.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Consumer Products	1 of 1
Type: Add-on Acquisition	1 of 1
State: Illinois	1 of 1
Country: United States	1 of 1
Year: 2024	1 of 1

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