Add-on Acquisition • Apparel/Textiles

Hummel Acquires Newline

On January 14, 2020, Hummel acquired apparel/textiles company Newline from Halberg

Acquisition Context
  • This is Hummel’s 1st transaction in the Apparel/Textiles sector.
  • This is Hummel’s 1st transaction in Denmark.

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M&A Deal Summary

Date January 14, 2020
Target Newline
Sector Apparel/Textiles
Buyer(s) Hummel
Sellers(s) Halberg
Deal Type Add-on Acquisition

Target Company

Newline

Holstebro, Denmark
Newline manufactures and sells sportswear for men, women, and junior runners. Newline was founded in 1981 and is based in Holstebro, Denmark.
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Buyer Overview 1

Buyer

Hummel

Aarhus C, Denmark

Category Company
Founded 1923
Sector Apparel/Textiles
DESCRIPTION

Hummel is Danish footwear and sportswear brand with deep roots in football and handball manufacturers sportswear for men and women. Hummel was founded in 1923 and is based in Aarhus C, Denmark.


Deal Context for Buyer #
Overall 1 of 1
Sector: Apparel/Textiles 1 of 1
Type: Add-on Acquisition 1 of 1
Country: Denmark 1 of 1
Year: 2020 1 of 1

Seller Profile 1

SELLER

Halberg

Svendborg, Denmark

Investor


Category Family Office
Founded 1826
PE ASSETS 1.0B DKK
Size Large
Type Sector Focused
DESCRIPTION

Halberg is the private equity affiliate of family-owned Harald Halberg Holding, a Danish firm known for its ownership of the Mac Baren Tobacco Company. Halberg looks to invest in Danish manufacturing, trading, and service companies with DKK 100 to 250 million in revenues. Halberg looks to acquire controlling stakes in profitable, established businesses with existing management that is committed to stay. The Firm will not invest in technology, biotech or pharmaceutical companies. Halberg was formed in 1826 and is based in Svendborg, Denmark.


Deal Context for Seller #
Overall 2 of 2
Sector: Apparel/Textiles 1 of 1
Type: Add-on Acquisition 2 of 2
Country: Denmark 2 of 2
Year: 2020 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-01 ELKA

Sunds, Denmark

ELKA is a specialist manufacturer in protective clothing for the industry, e.g. offshore, cleaning, professional fishery, etc. ELKA's extensive product range includes several new launches such as Dry Zone, D-Lux, EDGE, and other products. ELKA is based in Sunds, Denmark.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-28 Løgismose Meyers

Copenhagen, Denmark

Løgismose Meyers is offering a wide range of gourmet food products and services across various channels including retail distribution, food service, B2B wholesale and selected own outlets. Løgismose Meyers is based in Copenhagen, Denmark.

Buy -