Add-on Acquisition • Marketing

Human Magic Acquires TapIn

On June 16, 2025, Human Magic acquired marketing company TapIn

Acquisition Context
  • This is Human Magic’s 2nd transaction in the Marketing sector.
  • This is Human Magic’s 1st transaction in the United Kingdom.

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M&A Deal Summary

Date June 16, 2025
Target TapIn
Sector Marketing
Buyer(s) Human Magic
Deal Type Add-on Acquisition

Target Company

TapIn

Manchester, United Kingdom
TapIn is a creative agency specialising in helping employers connect with Gen Z through culturally intelligent, social-first campaigns. TapIn was founded in 2019 and is based in Manchester, England.
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Buyer Overview 1

Buyer

Human Magic

Liverpool, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Human Magic is a global employer brand agency that believes the magic of business starts with humans. The agency partners with brands including Nike, Apple, Microsoft, VISA, LinkedIn, and AstraZeneca to build employer brands that attract, engage, and inspire the world’s best talent. Human Magic is based in Liverpool.


Deal Context for Buyer #
Overall 2 of 2
Sector: Marketing 2 of 2
Type: Add-on Acquisition 2 of 2
Country: United Kingdom 1 of 1
Year: 2025 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-04-29 Eloquent

Sydney, Australia

Eloquent is a branding agency that offers clarity-driven brand strategy and creative execution. Its employer branding practice has delivered work for leading Australian and international organisations, helping them define their purpose, amplify their voice, and connect with the people who make the difference. Eloquent is based in Sydney.

Buy -