Add-on Acquisition • Information Technology

Humach Acquires Markets EQ

On April 8, 2025, Humach acquired information technology company Markets EQ

Acquisition Context
  • This is Humach’s 1st transaction in the Information Technology sector.
  • This is Humach’s 2nd transaction in the United States.
  • This is Humach’s 1st transaction in New York.

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M&A Deal Summary

Date April 8, 2025
Target Markets EQ
Sector Information Technology
Buyer(s) Humach
Deal Type Add-on Acquisition

Target Company

Markets EQ

New York, New York, United States
Markets EQ is a GenAI solution providing competitive tonal analysis, previously unavailable awareness, and understanding to investor relations, finance, and communications professionals. Markets EQ is based in New York, New York.
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Buyer Overview 1

Buyer

Humach

Plano, Texas, United States

Category Company
Founded 1988
Sector Internet Software and Services
DESCRIPTION

Humach is an agent and technology outsourcer behind a suite of cloud-based customer sales and support products that include Humach-at-Home™, AI-powered Digital Agents, top-rated omnichannel platforms, and award-winning customer experience solutions. The company’s managed products and services are designed to augment existing contact center models using collaborative intelligence that leverages the strengths of both humans and machines. Humach simplifies and streamlines customer experiences for the world’s leading brands with agents and technology. Humach was formed in 1988 and is based in Plano, Texas.


Deal Context for Buyer #
Overall 2 of 2
Sector: Information Technology 1 of 1
Type: Add-on Acquisition 2 of 2
State: New York 1 of 1
Country: United States 2 of 2
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-16 InfinitAI

Denver, Colorado, United States

InfinitAI is a provider of purpose-built artificial intelligence (AI) technology and conversational design interface for contact center agent assistance. The company provides the products and services to implement client marketing and support digital bots, focused on enterprise users. Its unique pay-for-performance model for small to medium call centers allows our customers to see the immediate impact of bots on their business. InfinitAI is based in Denver, Colorado.

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