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  6. Huge Acquires Both&Yes

M&A Deal Summary

Huge Acquires Both&Yes

On October 1, 2025, Huge acquired digital media company Both&Yes

Acquisition Highlights
  • This is Huge’s 1st transaction in the Digital Media sector.
  • This is Huge’s 1st transaction in the United States.
  • This is Huge’s 1st transaction in New York.

M&A Deal Summary
Date 2025-10-01
Target Both&Yes
Sector Digital Media
Buyer(s) Huge
Deal Type Add-on Acquisition

Target

Both&Yes

New York, New York, United States
Both&Yes is a creative studio specializing in digital and AI‑driven brand experiences. Both&Yes was founded in 2023 and is based in New York, New York.

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Buyer(S) 1

Buyer

Huge

Brooklyn, New York, United States
Category Company
Founded 1999
Sector Marketing
DESCRIPTION

Huge is an independent interactive agency that takes clients beyond online marketing campaigns to the creation of sustainable online businesses. Huge was founded in 1999 and is based in Brooklyn, New York.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
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