Add-on Acquisition • Consumer Products

HP TRONIC Acquires ETA a.s

On October 31, 2011, HP TRONIC acquired consumer products company ETA a.s from Benson Oak

Acquisition Context
  • This is HP TRONIC’s 1st transaction in the Consumer Products sector.
  • This is HP TRONIC’s 1st transaction in Czech Republic.

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M&A Deal Summary

Date October 31, 2011
Target ETA a.s
Sector Consumer Products
Buyer(s) HP TRONIC
Sellers(s) Benson Oak
Deal Type Add-on Acquisition

Target Company

ETA a.s

Hlinsko, Czech Republic
ETA a.s is a manufacturer and distributor of electrical household appliances for customers in Czech Republic and internationally.
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Buyer Overview 1

Buyer

HP TRONIC

Zlin, Czech Republic

Category Company
Founded 1994
Sector Consumer Products
DESCRIPTION

HP TRONIC is a provider of photographic technology products, household appliances and consumer electronics. HP TRONIC was founded in 1994 and is based in Zlin, Czech Republic.


Deal Context for Buyer #
Overall 1 of 2
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 1 of 1
Country: Czech Republic 1 of 2
Year: 2011 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-01 DATART

Prague, Czech Republic

DATART is a retailer of consumer electronics and home appliance. DATART sells a wide range of products through its online store and physical locations. DATART was founded in 1990 and is based in Prague, Czech Republic.

Buy -

Seller Profile 1

SELLER

Benson Oak

Prague, Czech Republic

Investor Investor


Category Growth Capital Firm
Founded 1991
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Benson Oak Capital is an independent private equity firm focused on investing in 'leading' small to medium-size enterprises in the Czech Republic and Slovakia. The Firm looks to invest €5 to €30 million to support buyout and control growth equity transactions. Benson Oak was formed in 1991 and is based in Prague.


Deal Context for Seller #
Overall 4 of 6
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 4 of 5
Country: Czech Republic 3 of 4
Year: 2011 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-01 Click Insurance a.s.

Prague 1, Czech Republic

Click allows its customers to compare offers from multiple insurance underwriters and then buy the car, home, travel or life insurance policy of their choice. Thanks to wide product offering and shifting the entire process online, the Company’s clients can save both time and money.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-02 AVG Technologies N.V.

Amsterdam, Netherlands

AVG Technologies N.V. is a provider of software services to secure devices, data and people. AVG’s award-winning consumer portfolio includes internet security, performance optimization, location services, data controls and insights, and privacy and identity protection, for mobile devices and desktops. The award-winning AVG Business portfolio, delivered through a global partner network, provides cloud security and remote monitoring and management (RMM) solutions that protect small and medium businesses around the world.

Sell -