Investment Summary

Housatonic Partners Invests In Registria

On December 1, 2012, private equity firm Housatonic Partners invested in marketing company Registria

Investment Highlights
  • This is Housatonic Partners’ 1st transaction in the Marketing sector.
  • This is Housatonic Partners’ 50th transaction in the United States.
  • This is Housatonic Partners’ 3rd transaction in Colorado.

Investment Summary

Date 2012-12-01
Target Registria
Sector Marketing
Investor(s) Housatonic Partners
Deal Type Growth Capital

Target

Registria

Denver, Colorado, United States
Registria engages in developing post-purchase ownership experiences for durable consumer brands. Registria helps hundreds of the world’s top global durable consumer brands develop ownership experiences with their customers after a product is purchased. Leading consumer product companies such as Cuisinart, Groupe SEB, ICON Health & Fitness, LG, Whirlpool and Sony Electronics use Registria’s engagement services, customer insights and technology solutions, including Photoregister, to learn about, engage with and provide value to their customers on a variety of platforms including smartphones, Facebook Messenger and smart home devices such as Alexa and Google Home. Registria was founded in 2008 and is based in Denver, Colorado.

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Investor(S) 1

Investor

Housatonic Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 1.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Housatonic Partners is a private equity firm focused on investing in growing, profitable companies with a preference for businesses generating recurring revenues. Target sectors include services, media, and communications. Housatonic looks to commit $10 to $30 million per transaction to support buyouts and recapitalizations. Prospective companies generally have high gross margins and moderate capital intensity. Housatonic was formed in 1994 and has offices in Boston, Massachusetts and San Francisco, California.


DEAL STATS #
Overall 52 of 79
Sector (Marketing) 1 of 3
Type (Growth Capital) 6 of 21
State (Colorado) 3 of 4
Country (United States) 50 of 73
Year (2012) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-01 Circle Graphics

Longmont, Colorado, United States

Circle Graphics is a large-format digital printing company, specializing in billboard prints for the US market. The Company focuses on the outdoor advertising market and provides both paper and vinyl billboard prints to the largest outdoor media companies in the nation. Circle Graphics was founded in 1999 and is based in Longmont, Colorado.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-01 LQ Digital

Oakland, California, United States

LQ Digital is an internet marketing services provider offering digital agency, lead generation, qualification and transfer services to clients across a number of industries. By improving the quality of online traffic, screening and transferring live leads to sales reps, the company helps customers generate higher ROI from their digital marketing initiatives. LQ Digital was founded in 2005 and is based in Oakland, California.

Buy -