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  5. Hotjar Acquires PingPong

M&A Deal Summary

Hotjar Acquires PingPong

On November 14, 2022, Hotjar acquired internet software and services company PingPong

Acquisition Highlights
  • This is Hotjar’s 1st transaction in the Internet Software and Services sector.
  • This is Hotjar’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2022-11-14
Target PingPong
Sector Internet Software and Services
Buyer(s) Hotjar
Deal Type Add-on Acquisition

Target

PingPong

London, United Kingdom
PingPong is a user-testing and interviews platform. The Company helps businesses better understand how customers and users interact with online products and services. PingPong was formed in 2017 and is based in London.

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Buyer(S) 1

Buyer

Hotjar

St Julian's, Malta
Category Company
Founded 2014
Sector Internet Software and Services
DESCRIPTION

Hotjar is a product experience insights platform in the SMB market that enables product teams to have empathy with their end-users and deliver value by making the right product improvements, fast. Its Product Experience Insights software is used by more than 33,000 customers worldwide and its unique mix of quantitative and qualitative data is driving product decisions in over 180 countries. Today Hotjar has over 190 team members across 33 countries within Europe, the Americas and Africa. Hotjar was formed in 2014 and is based in St Julian's, Malta.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2022 M&A 1 of 1
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