M&A Deal Summary

Hopjump Acquires Smarter Travel Media

On July 16, 2020, Hopjump acquired internet software and services company Smarter Travel Media from TripAdvisor

Acquisition Highlights
  • This is Hopjump’s 1st transaction in the Internet Software and Services sector.
  • This is Hopjump’s 1st transaction in the United States.
  • This is Hopjump’s 1st transaction in Massachusetts.

M&A Deal Summary

Date 2020-07-16
Target Smarter Travel Media
Sector Internet Software and Services
Buyer(s) Hopjump
Sellers(s) TripAdvisor
Deal Type Divestiture

Target

Smarter Travel Media

Boston, Massachusetts, United States
Smarter Travel Media LLC is an online consumer community dedicated to helping people save time and money. Featuring weekly e-mail newsletters detailing last-minute Internet deals and the latest travel promotions, Smarter Travel also posts the latest fare sales, travel deals, and special promotions daily. Smarter Travel Media was formed in 1998 and is based in Boston, Massachusetts.

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Buyer(S) 1

Buyer

Hopjump

Cambridge, Massachusetts, United States

Category Company
Founded 2017
Sector Internet Software and Services
DESCRIPTION

Hopjump provides digital marketing and personalized travel recommendations and targeted travel content to US consumers. The Company’s proprietary algorithms go beyond keyword search to provide a high-performance marketing channel to reach both consumer and business travelers. Hopjump was formed in 2017 and is based in Cambridge, Massachusetts.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Massachusetts M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2020 M&A 1 of 1

Seller(S) 1

SELLER

TripAdvisor

Needham, Massachusetts, United States

Category Company
Founded 2000
Sector Internet Software and Services
Employees2,860
Revenue 1.8B USD (2024)
DESCRIPTION

TripAdvisor is a provider of trusted advice from real travellers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor was founded in 2000 and is based in Needham, Massachusetts.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Massachusetts M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-05 SinglePlatform

New York, New York, United States

SinglePlatform gives small business a single place to update their critical business information and delivers that information across a publishing network that reaches more than 200 million consumers per month.

Buy -