Divestiture • Business Services

Homewerks Acquires Character - Project Kits product line

On November 18, 2025, Homewerks acquired business services company Character - Project Kits product line from Character

Acquisition Context
  • This is Homewerks’ 1st transaction in the Business Services sector.
  • This is Homewerks’ 4th transaction in the United States.
  • This is Homewerks’ 2nd transaction in Illinois.

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M&A Deal Summary

Date November 18, 2025
Target Character - Project Kits product line
Sector Business Services
Buyer(s) Homewerks
Sellers(s) Character
Deal Type Divestiture

Target Company

Character - Project Kits product line

Chicago, Illinois, United States
Character’s Project Kits Product Line specialises in providing all-in-one, do-it-with-me home-improvement kits designed to help homeowners complete common installation and small-upgrade projects and is based in Chicago, Illinois.
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Buyer Overview 1

Buyer

Homewerks

Lake Bluff, Illinois, United States

Category Company
Founded 2006
Sector Building Materials
DESCRIPTION

Homewerks develops, sources, and markets bathroom, kitchen, and plumbing products for home and commercial use under the Homewerks, Home NetWerks, Home2O, Tosca, and Aqua Vista brand names. Homewerks was founded in 2006 and is based in Lake Bluff, Illinois.


Deal Context for Buyer #
Overall 4 of 4
Sector: Business Services 1 of 1
Type: Divestiture 4 of 4
State: Illinois 2 of 2
Country: United States 4 of 4
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-13 BrassCraft Manufacturing - Cobra Drain Tools Product Line

Novi, Michigan, United States

BrassCraft Manufacturing's Cobra Drain Tools Product Line provides drain augers, drum augers, plungers, hair snakes, bladders, cable drum machines, and other manual and power drain cleaning tools.

Buy -

Seller Profile 1

SELLER

Character

Chicago, Illinois, United States

Category Company
Founded 2022
Sector Business Services
DESCRIPTION

Character is a home-improvement brand that offers toolkits, storage solutions and project kits alongside access to virtual expert support and how-to content. Character was founded in 2022 and is based in Chicago, Illinois.


Deal Context for Seller #
Overall 1 of 1
Sector: Business Services 1 of 1
Type: Divestiture 1 of 1
State: Illinois 1 of 1
Country: United States 1 of 1
Year: 2025 1 of 1