M&A Deal Summary

HomeServe Acquires eLocal USA

On November 19, 2019, HomeServe acquired marketing company eLocal USA from LLR Partners

Acquisition Highlights
  • This is HomeServe’s 1st transaction in the Marketing sector.
  • This is HomeServe’s 5th transaction in the United States.
  • This is HomeServe’s 2nd transaction in Pennsylvania.

M&A Deal Summary

Date 2019-11-19
Target eLocal USA
Sector Marketing
Buyer(s) HomeServe
Sellers(s) LLR Partners
Deal Type Add-on Acquisition

Target

eLocal USA

Conshohocken, Pennsylvania, United States
eLocal USA LLC currently offers a performance-based advertising solution in over 75 consumer-facing verticals with a heavy emphasis on home services. By utilizing cutting edge technology and a robust network of publishers, eLocal reaches ready-to-buy consumers and intelligently routes over 3M calls and leads per year to its network of over 11.5K local, regional and national service providers.

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Buyer(S) 1

Buyer

HomeServe

Walsall, United Kingdom

Category Company
Founded 1991
Sector Consumer Services
Employees7,400
Revenue 1.3B GBP (2021)
DESCRIPTION

HomeServe is a home assistance company providing plumbing, drainage, electrics and heating maintenance and repair services through its own network of directly employed and sub-contracting specialist engineers. HomeServe was founded in 1991 and is based in Walsall, the United Kingdom.


DEAL STATS #
Overall 18 of 21
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 15 of 17
State (Pennsylvania) 2 of 3
Country (United States) 5 of 7
Year (2019) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-13 CroppMetcalfe

Fairfax, Virginia, United States

CroppMetcalfe, Inc. is a provider of heating, air conditioning, pest control, home performance & plumbing services. CroppMetcalfe, Inc. was founded in 1979 and is based in Fairfax, Virginia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-02 ServLine

Chattanooga, Tennessee, United States

ServLine provides unique leak adjustment products to participating utilities, which can help cover high water bill costs that result from leaking water pipes on a homeowner’s property, as well as a water and sewer service line protection program.

Buy -

Seller(S) 1

SELLER

LLR Partners

Philadelphia, Pennsylvania, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
PE ASSETS 6.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

LLR is a private equity firm that makes growth capital, buyout, and recapitalization investments in mid-sized growth companies with sustainable competitive advantages. LLR looks to invest $30 to $150 million per transaction and will consider both control and minority situations. Target companies generally have at least $10 million in annual sales and are valued up to $250 million. Broad industry sectors of interest include general business services, financial services, healthcare services, education, manufacturing, consumer/retail and information technology/software. LLR will consider investments throughout the US with an emphasis on opportunities located in the Eastern and Mid-Atlantic regions of the US. LLR Partners was formed in 1999 and is based in Philadelphia, Pennsylvania.


DEAL STATS #
Overall 52 of 76
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 32 of 47
State (Pennsylvania) 16 of 20
Country (United States) 51 of 75
Year (2019) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-16 DaySmart Software

Ann Arbor, Michigan, United States

DaySmart Software is a provider of business management software to consumer-facing small and medium sized enterprises. DaySmart offers software and supporting services that provide owners and managers of small, consumer-focused service establishments the information and workflow capabilities required to operate their businesses effectively. DaySmart Software was founded in 1999 and is based in Ann Arbor, Michigan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-04 Relay Network

Radnor, Pennsylvania, United States

Relay Network is a personalized mobile engagement company that enables businesses to deliver individualized solutions that simplify and improve the customer experience. Relay Network is based in Radnor, Pennsylvania.

Buy -