M&A Deal Summary

HomeActions Acquires Gooder Group

On June 29, 2017, HomeActions acquired digital media company Gooder Group

Acquisition Highlights
  • This is HomeActions’ 1st transaction in the Digital Media sector.
  • This is HomeActions’ 1st transaction in the United States.
  • This is HomeActions’ 1st transaction in Maryland.

M&A Deal Summary

Date 2017-06-29
Target Gooder Group
Sector Digital Media
Buyer(s) HomeActions
Deal Type Add-on Acquisition

Target

Gooder Group

Gaithersburg, Maryland, United States
The Gooder Group is a premier publisher of lead-generating marketing tools for real estate and mortgage professionals. It is the creator of the Rainmaker Lead Systems, and publishes both print and electronic newsletters to help real estate professionals keep in touch with clients and prospects. Its products include the Home Report and Loanletter newsletters as well as brochures and handbooks. A virtual company, prior to its acquisition it was based in Gaithersburg, Maryland.

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Buyer(S) 1

Buyer

HomeActions

Green Cove Springs, Florida, United States

Category Company
Founded 2008
Sector Digital Media
Employees35
DESCRIPTION

HomeActions LLC is a digital marketing and lead generation solution with compelling content and interactive widgets for real estate agents. The HomeActions platform provides automated prospecting and marketing delivered biweekly via email to a professional's sphere of influence. The professionally written HomeActions articles portray agents as trusted advisors looking out for readers' interests by helping them care for the biggest investment in their lives. With instant lead access, CRM capabilities and robust predictive metrics, the system has the capability to generate real-time leads and top-of-mind awareness while nurturing relationships that lead to long-term success and more referrals. HomeActions is a privately held virtual company that employs more than 35 people and is headquartered in Green Cove Springs, Florida.


DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Maryland M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2017 M&A 1 of 1