M&A Deal Summary |
|
|---|---|
| Date | 2016-03-22 |
| Target | Prodigi |
| Sector | Marketing |
| Buyer(s) | Hogarth Worldwide |
| Sellers(s) |
Smile Group
WPP |
| Deal Type | Divestiture |
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Hogarth Worldwide Ltd. is a market implementation agency. Hogarth’s advertising production technology infrastructure presents huge opportunities for Indian brand marketers to gain swifter access to the agency’s unique offerings spanning advertising production across all media, propriety technology solutions, transcreation and language services.
| DEAL STATS | # |
|---|---|
| Overall | 1 of 1 |
| Sector: Marketing M&A | 1 of 1 |
| Type: Divestiture M&A Deals | 1 of 1 |
| Country: India M&A | 1 of 1 |
| Year: 2016 M&A | 1 of 1 |
Smile Group is an internet group, focused on the digital industry with extensive holdings in the consumer internet and media space.
| DEAL STATS | # |
|---|---|
| Overall | 1 of 2 |
| Sector: Marketing M&A | 1 of 1 |
| Type: Divestiture M&A Deals | 1 of 2 |
| Country: India M&A | 1 of 2 |
| Year: 2016 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2005-01-01 |
Prodigi
Gurgaon, India Prodigi is an interactive marketing agency. Prodigi provides internet through integration of creative and technology into effective multi-screen digital destinations. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2017-04-18 |
SVG Media Pvt.
Gurgaon, India SVG Media Pvt. Ltd. is one of the largest independent digital agencies in India. SVG Media includes the flagship brands DGM, Komli and Seventynine. Founded in 2006, SVG Media comprises of over 280 specialists across four major Indian cities Gurgaon, Mumbai, Chennai and Bangalore. It offers diverse digital media competencies including online performance marketing, mobile app distribution, representations, social and web services through its flagship brands. The group has one of the largest client bases in the Indian digital media sector with over 700 monthly active advertiser campaigns locally, as well as international clients in Dubai, Indonesia and China. |
Sell | - |
WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.
| DEAL STATS | # |
|---|---|
| Overall | 2 of 6 |
| Sector: Marketing M&A | 2 of 3 |
| Type: Divestiture M&A Deals | 2 of 5 |
| Country: India M&A | 1 of 1 |
| Year: 2016 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2016-02-01 |
The Lathe
New York, New York, United States The Lathe LLC is a mobile app developer and digital design company specializing in health care in the US. The Lathe’s unaudited revenues were approximately US$4 million as of December 31, 2015. Clients include Bayer, Health Brand Group, Roche and other health care and pharmaceutical companies. The Lathe employs 20 people and is based in New York. It was founded in 2003. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2016-03-29 |
CMI Media
king of Prussia, Pennsylvania, United States CMI Media LLC is a provider of media investment management and non-sales force promotional strategy, planning, customer insights and data solutions to the healthcare and life sciences industries. |
Buy | - |
