Add-on Acquisition • Internet Software and Services

Hoffman Media Acquires Martha Pullen Co.

On November 2, 2018, Hoffman Media acquired internet software and services company Martha Pullen Co.

Acquisition Context

This is Hoffman Media’s 1st transaction in the Internet Software and Services sector.
This is Hoffman Media’s 1st transaction in the United States.
This is Hoffman Media’s 1st transaction in Alabama.

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M&A Deal Summary
Date	November 2, 2018
Target	Martha Pullen Co.
Sector	Internet Software and Services
Buyer(s)	Hoffman Media
Deal Type	Add-on Acquisition

Target Company

Martha Pullen Co.

Brownsboro, Alabama, United States

Martha Pullen Co. is a cloud-based fine sewing content (books, magazines, patterns, and designs) and in fine sewing education (instructor-led videos and conferences). Martha Pullen was founded in 1981 and is based in Brownsboro, Alabama.

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Buyer Overview 1

Buyer

Hoffman Media

Birmingham, Alabama, United States

Category	Company
Founded	1983
Sector	Publishing

DESCRIPTION

Hoffman Media LLC is a special-interest publisher that specializes in publications targeted to the women's market and the large base of advertisers who seek a print, online and interactive medium to reach this attractive demographic. In addition to publications, HM has a growing consumer event business and an established ancillary products division.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: Alabama	1 of 1
Country: United States	1 of 1
Year: 2018	1 of 1

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