M&A Deal Summary

Hoffman Media Acquires Martha Pullen

On November 2, 2018, Hoffman Media acquired internet software and services company Martha Pullen

Acquisition Highlights
  • This is Hoffman Media’s 1st transaction in the Internet Software and Services sector.
  • This is Hoffman Media’s 1st transaction in the United States.
  • This is Hoffman Media’s 1st transaction in Alabama.

M&A Deal Summary
Date 2018-11-02
Target Martha Pullen
Sector Internet Software and Services
Buyer(s) Hoffman Media
Deal Type Add-on Acquisition

Target

Martha Pullen

Brownsboro, Alabama, United States
Martha Pullen Co. is a cloud-based fine sewing content (books, magazines, patterns, and designs) and in fine sewing education (instructor-led videos and conferences). Martha Pullen was founded in 1981 and is based in Brownsboro, Alabama.

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Buyer(S) 1

Buyer

Hoffman Media

Birmingham, Alabama, United States
Category Company
Founded 1983
Sector Publishing
DESCRIPTION

Hoffman Media LLC is a special-interest publisher that specializes in publications targeted to the women's market and the large base of advertisers who seek a print, online and interactive medium to reach this attractive demographic. In addition to publications, HM has a growing consumer event business and an established ancillary products division.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Alabama) 1 of 1
Country (United States) 1 of 1
Year (2018) 1 of 1
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