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  6. Highwire Acquires Candor Content

Add-on Acquisition • Marketing

Highwire Acquires Candor Content

On January 18, 2024, Highwire acquired marketing company Candor Content

Acquisition Context
  • This is Highwire’s 2nd transaction in the Marketing sector.
  • This is Highwire’s 3rd transaction in the United States.
  • This is Highwire’s 2nd transaction in California.

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M&A Deal Summary
Date January 18, 2024
Target Candor Content
Sector Marketing
Buyer(s) Highwire
Deal Type Add-on Acquisition

Target Company

Candor Content

Berkeley, California, United States
Candor Content is a content marketing company with expertise across technology and healthcare. Candor’s services help clients fuel their inbound marketing with organic, high-intent traffic and qualified leads, while publishing helpful, relevant, authoritative content that builds trust with prospects and customers. Candor Content was founded in 2014 and is based in Berkeley, California.
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Buyer Overview 1

Buyer

Highwire

San Francisco, California, United States
Category Company
Sector Marketing
DESCRIPTION

Highwire is an inclusive public relations agency that provides integrated communications and digital marketing services to category leaders and growth companies across technology and healthcare sectors. The company serves technology clients in enterprise, B2B, AI, cybersecurity, clean energy, and frontier fields such as robotics and quantum, as well as healthcare clients in medtech, diagnostics, primary care, behavioral health, remote care, and other verticals. Highwire is based in San Francisco, California.

Deal Context for Buyer #
Overall 3 of 3
Sector: Marketing 2 of 2
Type: Add-on Acquisition 3 of 3
State: California 2 of 2
Country: United States 3 of 3
Year: 2024 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-06 Wonderscript

New York, United States

Wonderscript is a digital communications consultancy. Wonderscript was founded in 2019 and is based in New York.

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