M&A Deal Summary

Highwire Acquires Candor Content

On January 18, 2024, Highwire acquired marketing company Candor Content

Acquisition Highlights
  • This is Highwire’s 2nd transaction in the Marketing sector.
  • This is Highwire’s 3rd transaction in the United States.
  • This is Highwire’s 2nd transaction in California.

M&A Deal Summary
Date 2024-01-18
Target Candor Content
Sector Marketing
Buyer(s) Highwire
Deal Type Add-on Acquisition

Target

Candor Content

Berkeley, California, United States
Candor Content is a content marketing company with expertise across technology and healthcare. Candor’s services help clients fuel their inbound marketing with organic, high-intent traffic and qualified leads, while publishing helpful, relevant, authoritative content that builds trust with prospects and customers. Candor Content was founded in 2014 and is based in Berkeley, California.

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Buyer(S) 1

Buyer

Highwire

San Francisco, California, United States
Category Company
Sector Marketing
DESCRIPTION

Highwire is a strategic communications and digital marketing partner designed for category leaders and growth companies across the technology and healthcare sectors. The company's fully integrated programs, leveraging digital and social media channels, influencers, and communications strategies, support client business and marketing goals. Highwire’s technology clients include leaders in enterprise and B2B, AI, cybersecurity, clean energy, and frontier technologies like robotics, quantum, and more. Its healthcare clients include leaders in medtech, diagnostics, primary care, behavioral health, remote care platforms, and more. Highwire is based in San Francisco, California.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 3 of 3
State (California) 2 of 2
Country (United States) 3 of 3
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-06 Wonderscript

New York, United States

Wonderscript is a digital communications consultancy. Wonderscript was founded in 2019 and is based in New York.

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