M&A Deal Summary

Hightouch Acquires HeadsUp

On November 16, 2023, Hightouch acquired internet software and services company HeadsUp

Acquisition Highlights
  • This is Hightouch’s 1st transaction in the Internet Software and Services sector.
  • This is Hightouch’s 2nd transaction in the United States.
  • This is Hightouch’s 2nd transaction in California.

M&A Deal Summary

Date 2023-11-16
Target HeadsUp
Sector Internet Software and Services
Buyer(s) Hightouch
Deal Type Add-on Acquisition

Target

HeadsUp

San Francisco, California, United States
HeadsUp is an AI conversion engine for product-led growth. HeadsUp was founded in 2020 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

Hightouch

San Francisco, California, United States

Category Company
Sector Software
DESCRIPTION

Hightouch is a Data Activation platform, which syncs data from data warehouses directly into the SaaS tools business teams use every day. From sales and marketing to support and customer success, all teams need to be fully empowered with relevant, accurate, and near real-time customer data to add critical context inside the software they already use. Hightouch is based in San Francisco, California.


DEAL STATS #
Overall 3 of 3
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: California M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-26 Whatis

London, United Kingdom

Whatis is a London-based knowledge management startup that accelerates Hightouch's path towards owning the market in implementing Data Activation on an enterprise scale. Whatis is based in London, United Kingdom.

Buy -