Investment Summary

HighPost Capital Invests In Magic Spoon

On June 13, 2022, private equity firm HighPost Capital invested in food company Magic Spoon

Investment Highlights
  • This is HighPost Capital’s 1st transaction in the Food sector.
  • This is HighPost Capital’s 3rd transaction in the United States.
  • This is HighPost Capital’s 1st transaction in New York.

Investment Summary

Date 2022-06-13
Target Magic Spoon
Sector Food
Investor(s) HighPost Capital
Deal Type Venture

Target

Magic Spoon

New York City, New York, United States
Magic Spoon is a better-for-you cereal company. Magic Spoon offers high-protein, low-carb, zero-sugar gluten-free cereal, pairing a nostalgic flavor offering with a modern better-for-you nutritional profile. Magic Spoon is based in New York City, New York.

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Investor(S) 1

DESCRIPTION

HighPost Capital is a private equity firm focused on investing in the consumer sector. The Firm has a special interest in companies in the sports/media, wellness, leisure, and lifestyle sectors and will consider opportunities throughout North America and Western Europe. HighPost Capital is headquartered in New York City.


DEAL STATS #
Overall 4 of 6
Sector: Food M&A 1 of 1
Type: Venture M&A Deals 2 of 2
State: New York M&A 1 of 2
Country: United States M&A 3 of 5
Year: 2022 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-31 Inspire Fitness

Corona, California, United States

Inspire Fitness began as a high-end in-home fitness equipment manufacturer, but has since then transformed into much more. Bridging the gap between in-home fitness, the classic fitness studio, and online training, Inspire Fitness is changing the in-home fitness experience with convenience, motivation, education, and connection. Inspire Fitness Studios will serve not only as a local fitness studio for the community as well as a flagship production facility where workouts will be recorded and streamed to the app for a digital at-home experience. Inspire Fitness was founded in 2004 and is based in Corona, California.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-03 Front Row

New York City, New York, United States

Front Row is a technology-enabled direct-to-consumer channel partner with a singular focus on driving game-changing growth for its clients in the Amazon and similar ecosystems. The Company offers a fully outsourced, turnkey e-commerce solution for brands, providing re-seller protection, product development, and creative services while leveraging proprietary data analytics within the world’s largest online marketplaces. Front Row is based in New York City, New York.

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