Investment Summary

Highland Europe and Providence Equity Partners Invest In Smartly.io

On September 19, 2017, growth capital firm Highland Europe and private equity firm Providence Equity Partners invested in marketing company Smartly.io

Investment Highlights
  • This is Highland Europe’s 1st and Providence Equity Partners’ 3rd transaction in the Marketing sector.
  • This is Highland Europe’s 1st and Providence Equity Partners’ 1st transaction in Finland.

Investment Summary

Date 2017-09-19
Target Smartly.io
Sector Marketing
Investor(s) Highland Europe
Providence Equity Partners
Deal Type Growth Capital
Advisor(s) Macquarie Capital (Financial)
Hannes Snellman (Legal)

Target

Smartly.io

Helsinki, Finland
Smartly.io is a digital advertising solution that helps major advertisers create, launch and iterate brand and performance advertising. Smartly.io was founded in 2013 and is based in Helsinki, Finland.

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Investor(S) 2

DESCRIPTION

Highland Europe is a growth capital investor focused on technology enabled companies addressing large market opportunities in internet, mobile and software. The Firm looks to commit €10 to €30 million in fast growth companies with at least €10 million in annual sales. The Firm will consider opportunities throughout Western Europe with global ambitions. Highland Europe was formed in 2012 and is headquartered in London.


DEAL STATS #
Overall 13 of 49
Sector (Marketing) 1 of 1
Type (Growth Capital) 6 of 11
Country (Finland) 1 of 2
Year (2017) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-01 Matchesfashion

London, United Kingdom

Matchesfashion is a luxury online retailer, engaging with its customers online, in-store, via its app, and at its pioneering retail and broadcasting destination, 5 Carlos Place. It delivers to over 176 countries and offers 24/7 advice through its fashion concierge team MyStylist. Matchesfashion was founded in 1987 and is based in London, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-04 Featurespace

Cambridge, United Kingdom

Featurespace is a developer of real-time artificial intelligence (AI) payments protection technology that prevents and mitigates payments fraud and financial crime risks. Featurespace was founded in 2008 and is based in Cambridge, England.

Buy -
Investor

Providence Equity Partners

Providence, Rhode Island, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1989
PE ASSETS 36.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Providence Equity Partners is a specialist private equity firm that targets investments in media, entertainment, communications, and information companies. Specifically, Providence seeks investments in wireless and wireline telephony, cable television content and distribution, music, film, publishing, radio and television broadcasting, and other media and communications sectors. Providence Equity looks to commit $150 million to $800 million of equity capital in transactions ranging from growth financings and recapitalizations, to buyouts and take-privates. Providence Equity Partners was formed in 1989 and has offices in Providence, Rhode Island; New York, New York; Los Angeles, California; London, United Kingdom; Hong Kong, China; and New Delhi, India.


DEAL STATS #
Overall 102 of 135
Sector (Marketing) 3 of 5
Type (Growth Capital) 18 of 26
Country (Finland) 1 of 2
Year (2017) 8 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-07 Pineapple Payments

Pittsburgh, Pennsylvania, United States

Pineapple Payments is a payment processing technology company that provides omni-channel payment acceptance tools for merchants of all shapes and sizes, from startups to large scale enterprises. Pineapple Payments brings versatile payment enablement technology and payment concierge services to merchants of all sizes in an ever-changing payment processing landscape. Pineapple Payments was founded in 2016 and is based in Pittsburgh, Pennsylvania.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-27 STAR CJ

Mumbai, India

STAR CJ is an online shopping site, encompasses more than 100 top brands selling spanning a multiple product categories. STAR CJ was founded in 2008 and is based in Mumbai, India.

Sell -