Investment Summary

Highland Europe Invests In Jellysmack

On September 26, 2018, growth capital firm Highland Europe invested in digital media company Jellysmack

Investment Highlights
  • This is Highland Europe’s 1st transaction in the Digital Media sector.
  • This is Highland Europe’s 3rd transaction in the United States.
  • This is Highland Europe’s 1st transaction in New York.

Investment Summary
Date 2018-09-26
Target Jellysmack
Sector Digital Media
Investor(s) Highland Europe
Deal Type Venture

Target

Jellysmack

New York, New York, United States
Jellysmack is a global creator company that detects and develops the world's most talented video creators through technology. Jellysmack's proprietary data and video optimization tools drive social audience growth, unlocking new revenue streams and amplifying monetization. Jellysmack was founded in 2016 and is based in New York, New York.

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Investor(S) 1

Investor

Highland Europe

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2012
Size Small
Type Sector Focused
DESCRIPTION

Highland Europe is a growth capital investor focused on technology enabled companies addressing large market opportunities in internet, mobile and software. The Firm looks to commit €10 to €30 million in fast growth companies with at least €10 million in annual sales. The Firm will consider opportunities throughout Western Europe with global ambitions. Highland Europe was formed in 2012 and is headquartered in London.

DEAL STATS #
Overall 19 of 49
Sector (Digital Media) 1 of 1
Type (Venture) 9 of 33
State (New York) 1 of 2
Country (United States) 3 of 8
Year (2018) 5 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-17 Threads

London, United Kingdom

Threads is a personalized shopping website that offers styling advice, product recommendations, and create inspiring editorial content featuring the ultimate curation of products and brands. Threads always connected - whatever their clients want, wherever they are, they’ll track it down and ship it to them. Threads was founded in 2010 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-05 Huel

Hertfordshire, United Kingdom

Huel is a producer of powdered food and bars. Huel Bars are made from carefully chosen ingredients including gluten-free rolled oats, pea protein and pea protein nuggets, brown rice protein, cocoa powder, date syrup, flaxseed powder, coconut oil, sunflower lecithin and added vitamins and minerals. Huel was founded in 2015 and is based in Hertfordshire, United Kingdom.

Buy -
Mergr

Product

Company

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