M&A Deal Summary

High Ridge Brands Acquires White Rain Brand

On June 26, 2012, High Ridge Brands acquired consumer products company White Rain Brand

Acquisition Highlights
  • This is High Ridge Brands’ 1st transaction in the Consumer Products sector.
  • This is High Ridge Brands’ 1st transaction in the United States.
  • This is High Ridge Brands’ 1st transaction in Connecticut.

M&A Deal Summary
Date 2012-06-26
Target White Rain Brand
Sector Consumer Products
Buyer(s) High Ridge Brands
Deal Type Add-on Acquisition

Target

White Rain Brand

Stamford, Connecticut, United States
White Rain products provide hydration and moisturizing benefits to its many loyal users.

Search 201,292 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

High Ridge Brands

Stamford, Connecticut, United States
Category Company
Founded 2010
Sector Consumer Products
DESCRIPTION

High Ridge Brands provides consumers with high-quality personal care products at a great value. High Ridge has a portfolio of nine trusted brands, serving primarily North American personal cleaning and hair care markets, including Zest®, White Rain®, VO5®, Coast®, LA Looks®, Zero Frizz®, Rave®, Salon Grafix®, and Thicker Fuller Hair®. High Ridge Brands was formed in 2010 and is based in Stamford, Connecticut.

DEAL STATS #
Overall 1 of 4
Sector (Consumer Products) 1 of 4
Type (Add-on Acquisition) 1 of 3
State (Connecticut) 1 of 1
Country (United States) 1 of 4
Year (2012) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-01 Continental Fragrances

Auburn Hills, Michigan, United States

Continental Fragrances has been marketing the classic Salon Grafix “white can” brand of premium, salon-quality hair styling products to consumers throughout North America.

Buy -
Mergr

Product

Company

Legal