M&A Deal Summary

High Ridge Brands Acquires Helen of Troy - Mass Market Personal Care Business

On June 8, 2021, High Ridge Brands acquired consumer products company Helen of Troy - Mass Market Personal Care Business from Helen of Troy for 45M USD

Acquisition Highlights
  • This is High Ridge Brands’ 4th transaction in the Consumer Products sector.
  • This is High Ridge Brands’ largest (disclosed) transaction.
  • This is High Ridge Brands’ 4th transaction in the United States.
  • This is High Ridge Brands’ 1st transaction in Texas.

M&A Deal Summary

Date 2021-06-08
Target Helen of Troy - Mass Market Personal Care Business
Sector Consumer Products
Buyer(s) High Ridge Brands
Sellers(s) Helen of Troy
Deal Type Divestiture
Deal Value 45M USD

Target

Helen of Troy - Mass Market Personal Care Business

El Paso, Texas, United States
Mass Market Personal Care Business includes iconic brands such as Brut, Pert Plus, Sure, Infusium, and Vitalis.

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Buyer(S) 1

Buyer

High Ridge Brands

Stamford, Connecticut, United States

Category Company
Founded 2010
Sector Consumer Products
DESCRIPTION

High Ridge Brands provides consumers with high-quality personal care products at a great value. High Ridge has a portfolio of nine trusted brands, serving primarily North American personal cleaning and hair care markets, including Zest®, White Rain®, VO5®, Coast®, LA Looks®, Zero Frizz®, Rave®, Salon Grafix®, and Thicker Fuller Hair®. High Ridge Brands was formed in 2010 and is based in Stamford, Connecticut.


DEAL STATS #
Overall 4 of 4
Sector (Consumer Products) 4 of 4
Type (Divestiture) 1 of 1
State (Texas) 1 of 1
Country (United States) 4 of 4
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-16 High Ridge Brands - White Rain Personal Care Brand

Stamford, Connecticut, United States

High Ridge Brands' White Rain Personal Care Brand provides hydration, moisturizing, and styling benefits to its many loyal users. White Rain® offers a diverse product portfolio that includes shampoos, conditioners, body washes and hair styling products for the entire family.

Sell -

Seller(S) 1

SELLER

Helen of Troy

El Paso, United States

Category Company
Founded 1968
Sector Consumer Products
Employees1,927
Revenue 2.0B USD (2024)
DESCRIPTION
Entrance to Helen of Troy's corporate headquarters in El Paso, Texas.
Entrance to Helen of Troy's corporate headquarters in El Paso, Texas.

Helen of Troy is a global consumer products company with a diverse portfolio of brands. Helen of Troy operates through three business segments. These include Housewares, Healthcare / Home Environment and Personal Care. Helen of Troy's Housewares segment includes the OXO family of brands whose product offerings include food preparation tools, gadgets and storage containers, cleaning, organization, and baby and toddler care products. Helen of Troy's Healthcare / Home Environment segment focuses on health care devices such as thermometers, humidifiers, blood pressure monitors, and heating pads; water filtration systems; and small home appliances such as portable heaters, fans, air purifiers, and insect control devices. Helen of Troy's Personal Care segment’s products include electric hair care, beauty care and wellness appliances; grooming tools and accessories; and liquid, solid- and powder-based personal care and grooming products. Helen of Troy was founded in 1968 and is based in El Paso, Texas.


DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (Texas) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-19 Drybar

Irvine, California, United States

Drybar is an operator of a multi-unit retail brand that provides professional blowouts (hair washing, drying, and styling). Drybar also offers an award-winning branded consumer product line of hair care and styling products. Drybar was founded in 2009 and is based in Irvine, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-29 Osprey

Cortez, Colorado, United States

Osprey is an active lifestyle brand in technical packs for outdoor, travel, cycling, running, kids, and urban adventures. The Osprey brand reflects an unwavering commitment to innovation, simplicity, and intended function. Osprey's end customer is a diverse and growing pool of outdoor enthusiasts, elite athletes, active families, and everyday people. Osprey was founded in 1974 and is based in Cortez, Colorado.

Buy $414M