M&A Deal Summary

High Ridge Brands Acquires Continental Fragrances

On October 1, 2015, High Ridge Brands acquired consumer products company Continental Fragrances

Acquisition Highlights
  • This is High Ridge Brands’ 2nd transaction in the Consumer Products sector.
  • This is High Ridge Brands’ 2nd transaction in the United States.
  • This is High Ridge Brands’ 1st transaction in Michigan.

M&A Deal Summary
Date 2015-10-01
Target Continental Fragrances
Sector Consumer Products
Buyer(s) High Ridge Brands
Deal Type Add-on Acquisition

Target

Continental Fragrances

Auburn Hills, Michigan, United States
Continental Fragrances has been marketing the classic Salon Grafix “white can” brand of premium, salon-quality hair styling products to consumers throughout North America.

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Buyer(S) 1

Buyer

High Ridge Brands

Stamford, Connecticut, United States
Category Company
Founded 2010
Sector Consumer Products
DESCRIPTION

High Ridge Brands provides consumers with high-quality personal care products at a great value. High Ridge has a portfolio of nine trusted brands, serving primarily North American personal cleaning and hair care markets, including Zest®, White Rain®, VO5®, Coast®, LA Looks®, Zero Frizz®, Rave®, Salon Grafix®, and Thicker Fuller Hair®. High Ridge Brands was formed in 2010 and is based in Stamford, Connecticut.

DEAL STATS #
Overall 2 of 4
Sector (Consumer Products) 2 of 4
Type (Add-on Acquisition) 2 of 3
State (Michigan) 1 of 1
Country (United States) 2 of 4
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-06-26 White Rain Brand

Stamford, Connecticut, United States

White Rain products provide hydration and moisturizing benefits to its many loyal users.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-18 High Ridge Brands - Iconic Personal Care Brands

United States

High Ridge Brands - Iconic Personal Care Brands includes Soft & Dri, La Bella, Dep, Pure & Natural, Mink Difference, Adorn, and The Dry Look brands.

Sell -
Mergr

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