M&A Deal Summary

Hifyre and Fire & Flower Acquire Wikileaf Technologies - Digital Assets

On August 4, 2021, Hifyre and Fire & Flower acquired internet software and services company Wikileaf Technologies - Digital Assets from Wikileaf

Acquisition Highlights
  • This is Hifyre’s 1st and Fire & Flower’s 1st transaction in the Internet Software and Services sector.
  • This is Hifyre’s 1st and Fire & Flower’s 1st transaction in the United States.
  • This is Hifyre’s 1st and Fire & Flower’s 1st transaction in Washington.

M&A Deal Summary

Date 2021-08-04
Target Wikileaf Technologies - Digital Assets
Sector Internet Software and Services
Buyer(s) Hifyre
Fire & Flower
Sellers(s) Wikileaf
Deal Type Divestiture

Target

Wikileaf Technologies - Digital Assets

Seattle, Washington, United States
Wikileaf Technologies' Digital Assets offers an opportunity to drive continued growth for the online platform by providing a digital experience.

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Buyer(S) 2

Buyer

Hifyre

Hamilton, Ontario, Canada

Category Company
Sector Information Technology
DESCRIPTION

Hifyre is a proprietary ecosystem of products that includes the Spark Perks member program, Hifyre ONE retail software platform, and the Hifyre IQ cannabis data and analytics platform. Hifyre is based in Hamilton, Ontario.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Washington M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1
Buyer

Fire & Flower

Toronto, Ontario, Canada

Category Company
Sector Retail
Employees618
Revenue 175M CAD (2022)
DESCRIPTION

Fire & Flower is a purpose-built, independent adult-use cannabis retailer. The company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre digital platform connects consumers with cannabis products. Fire & Flower is based in Toronto, Ontario.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Washington M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1

Seller(S) 1

SELLER

Wikileaf

Seattle, Washington, United States

Category Company
Founded 2014
Sector Internet Software and Services
DESCRIPTION

Wikileaf is a price comparison website for recreational and medicinal cannabis users. The company provides consumers with instant price comparisons among dispensaries in their immediate vicinity. Wikileaf was formed in 2014 and is based in Seattle, Washington.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Washington M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1