M&A Deal Summary

Hibu Acquires Signpost

On September 11, 2023, Hibu acquired internet software and services company Signpost from HighBar Partners

Acquisition Highlights
  • This is Hibu’s 1st transaction in the Internet Software and Services sector.
  • This is Hibu’s 1st transaction in the United States.
  • This is Hibu’s 1st transaction in New York.

M&A Deal Summary
Date 2023-09-11
Target Signpost
Sector Internet Software and Services
Buyer(s) Hibu
Sellers(s) HighBar Partners
Deal Type Add-on Acquisition

Target

Signpost

New York, New York, United States
Signpost is a provider of marketing and communications software solutions for home services. Signpost helps businesses enhance and expand their market reach – providing online presence and reputation management tools to capture, qualify, and follow up with inbound inquiries. Signpost was founded in 2010 and is based in New York, New York.

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Buyer(S) 1

Buyer

Hibu

Cedar Rapids, Iowa, United States
Category Company
Sector Marketing
DESCRIPTION

Hibu provides a full suite of integrated digital marketing services to SMBs including digital listings management, website development and management, search engine marketing and optimization, online and mobile display, and social campaign creation and management. Hibu is based in Cedar Rapids, Iowa.

DEAL STATS #
Overall 1 of 2
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (New York) 1 of 1
Country (United States) 1 of 2
Year (2023) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-22 RevLocal

Westerville, Ohio, United States

RevLocal is a digital marketing consultancy that serves local businesses and multi-location brands across the United States. The company specializes in local search marketing, review, and reputation management, paid advertising, and social media for local businesses and franchise networks. RevLocal is based in Westerville, Ohio.

Buy -

Seller(S) 1

SELLER

HighBar Partners

Investor Investor

Category Private Equity Firm
Founded 1995
PE ASSETS 200M USD
Size Small
Type Sector Focused
DESCRIPTION

HighBar Partners is a private investment firm focused on strategic growth capital investments in enterprise and infrastructure software companies. The Firm was originally formed as the personal investment vehicle for three executives who were part of the founding teams at Sun Microsystems and Brocade Communications Systems. HighBar is now an institutional investor with operating executives who work closely with portfolio companies during the evaluation, planning and execution phases of development. HighBar Partners was established in 1995 and is headquartered in Menlo Park, California.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-16 SilkRoad Technology

Chicago, Illinois, United States

SilkRoad Technology’s software and services help clients attract, retain and align people to their business. SilkRoad Technology delivers personalized experiences for employees that drive engagement across the employment lifecycle to enable measurably better business outcomes. SilkRoad Technology was founded in 2003 and is based in Chicago, Illinois.

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