Add-on Acquisition • Information Technology

HH Global Acquires Northell

On July 19, 2024, HH Global acquired information technology company Northell

Acquisition Context

This is HH Global’s 2nd transaction in the Information Technology sector.
This is HH Global’s 5th transaction in the United Kingdom.

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M&A Deal Summary
Date	July 19, 2024
Target	Northell
Sector	Information Technology
Buyer(s)	HH Global
Deal Type	Add-on Acquisition

Target Company

Northell

London, United Kingdom

Northell is a marketing technology company that develops and implements Artificial Intelligence. It has a proven track record of enhancing organizational efficiency and innovation by transforming data and integrating advanced technologies and AI. Northell is based in London.

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Buyer Overview 1

Buyer

HH Global

Leatherhead, United Kingdom

Category	Company
Sector	Marketing

DESCRIPTION

HH Global is an independent marketing execution partner to prominent brands in 44 countries. The company offers innovative and tailored solutions for the outsourced procurement of all types of printed marketing materials and creative production services. HH Global is based in Leatherhead, United Kingdom.

Deal Context for Buyer	#
Overall	9 of 9
Sector: Information Technology	2 of 2
Type: Add-on Acquisition	8 of 8
Country: United Kingdom	5 of 5
Year: 2024	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2024-02-13	Displayplan Baldock, United Kingdom Displayplan is a retail display consultant, providing a complete service from concept, through design and sourcing to finished product delivery. Displayplan was founded in 1984 and is based in Baldock, United Kingdom.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2024-02-13

Displayplan

Baldock, United Kingdom

Displayplan is a retail display consultant, providing a complete service from concept, through design and sourcing to finished product delivery. Displayplan was founded in 1984 and is based in Baldock, United Kingdom.

Buy

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