Add-on Acquisition • Internet Software and Services

HG Insights Acquires TrustRadius

On June 19, 2025, HG Insights acquired internet software and services company TrustRadius

Acquisition Context

This is HG Insights’ 2nd transaction in the Internet Software and Services sector.
This is HG Insights’ 2nd transaction in the United States.
This is HG Insights’ 1st transaction in Texas.

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M&A Deal Summary
Date	June 19, 2025
Target	TrustRadius
Sector	Internet Software and Services
Buyer(s)	HG Insights
Deal Type	Add-on Acquisition

Target Company

TrustRadius

Austin, Texas, United States

TrustRadius is a buyer intelligence platform for business technology that enables buyers to make confident decisions, through comprehensive product information, in-depth customer insights, and peer conversations. The company helps technology brands capture and activate the authentic voice of customers to improve their products, build confidence with prospects, and engage in-market buyers to improve ROI. TrustRadius is based in Austin, Texas.

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Buyer Overview 1

Buyer

HG Insights

Santa Barbara, California, United States

Category	Company
Founded	2010
Sector	Information Technology

DESCRIPTION

HG Insights is a provider of competitive intelligence for in-use products and services. Its machine-generated data supports use cases such as market analysis, competitive displacement, predictive modeling, lead scoring, marketing campaigns, and client retention efforts. HG Insights was founded in 2010 and is based in Santa Barbara, California.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Internet Software and Services	2 of 2
Type: Add-on Acquisition	2 of 2
State: Texas	1 of 1
Country: United States	2 of 2
Year: 2025	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-03-29	Intricately San Francisco, California, United States Intricately is an authoritative source of cloud product adoption, usage, and spend data that powers the Go-To-Market strategies for sales and marketing teams. Intricately. Intricately was founded in 2014 and is based in San Francisco, California.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-03-29

Intricately

San Francisco, California, United States

Intricately is an authoritative source of cloud product adoption, usage, and spend data that powers the Go-To-Market strategies for sales and marketing teams. Intricately. Intricately was founded in 2014 and is based in San Francisco, California.

Buy

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