1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. United States >
  5. Texas >
  6. HG Insights Acquires TrustRadius

M&A Deal Summary

HG Insights Acquires TrustRadius

On June 19, 2025, HG Insights acquired internet software and services company TrustRadius

Acquisition Highlights
  • This is HG Insights’ 2nd transaction in the Internet Software and Services sector.
  • This is HG Insights’ 2nd transaction in the United States.
  • This is HG Insights’ 1st transaction in Texas.

M&A Deal Summary
Date 2025-06-19
Target TrustRadius
Sector Internet Software and Services
Buyer(s) HG Insights
Deal Type Add-on Acquisition

Target

TrustRadius

Austin, Texas, United States
TrustRadius is a buyer intelligence platform for business technology that enables buyers to make confident decisions, through comprehensive product information, in-depth customer insights, and peer conversations. The company helps technology brands capture and activate the authentic voice of customers to improve their products, build confidence with prospects, and engage in-market buyers to improve ROI. TrustRadius is based in Austin, Texas.

Search 214,503 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

HG Insights

Santa Barbara, California, United States
Category Company
Founded 2010
Sector Information Technology
DESCRIPTION

HG Insights is a provider in competitive intelligence for in-use products and services. The Company’s machine-generated data set powers a variety of use cases including market analysis, competitive displacement, predictive modeling, lead scoring, marketing campaigns, and client retention initiatives. HG Insights was founded in 2010 and is based in Santa Barbara, California.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: Texas M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-29 Intricately

San Francisco, California, United States

Intricately is an authoritative source of cloud product adoption, usage, and spend data that powers the Go-To-Market strategies for sales and marketing teams. Intricately. Intricately was founded in 2014 and is based in San Francisco, California.

Buy -
Mergr

Solution for

Product

Company

Legal