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M&A Deal Summary

Hertz Acquires Advantage Rent A Car

On March 31, 2009, Hertz acquired business services company Advantage Rent A Car for 33M USD

Acquisition Highlights
  • This is Hertz’s 1st transaction in the Business Services sector.
  • This is Hertz’s 3rd largest (disclosed) transaction.
  • This is Hertz’s 1st transaction in the United States.
  • This is Hertz’s 1st transaction in Mississippi.
Investment Fate
  • Advantage Rent A Car went bankrupt in 2013.
  • Advantage Rent A Car was sold to a financial buyer in 2014.
  • Advantage Rent A Car went bankrupt in 2020.

M&A Deal Summary
Date 2009-03-31
Target Advantage Rent A Car
Sector Business Services
Buyer(s) Hertz
Deal Type Special Situations/Distressed
Deal Value 33M USD

Target

Advantage Rent A Car

Ridgeland, Mississippi, United States
Advantage Rent A Car is a rental car company and operates at 44 locations across the United States. The new Advantage features one of the industry’s youngest, most diverse rental car fleets. The company also recently launched new growth initiatives including a business customer program, Advantage for Business, which offers a flat pricing structure and other perks for frequent business travelers.

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Buyer(S) 1

Buyer

Hertz

Estero, Florida, United States
Category Company
Founded 1918
Sector Consumer Services
Employees26,000
Revenue 9.0B USD (2024)
DESCRIPTION
Entrance to Hertz's corporate headquarters in Estero, Florida.
Entrance to Hertz's corporate headquarters in Estero, Florida.

Hertz operates car rental businesses through the Hertz, Dollar, Thrifty and Firefly brands. Hertz Global operates through corporate and franchisee locations and services the North American, European, Latin and South American, Asian, Australian, African, and Middle Eastern markets. In addition to its car rental business, Hertz provides fleet leasing and management services through its Donlen subsidiary. Hertz was originally established in 1918 and is based in Estero, Florida.

DEAL STATS #
Overall 1 of 3
Sector: Business Services M&A 1 of 2
Type: Special Situations/Distressed M&A Deals 1 of 1
State: Mississippi M&A 1 of 1
Country: United States M&A 1 of 3
Year: 2009 M&A 1 of 1
Size (of disclosed) 3 of 3
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-04-26 Dollar Thrifty Automotive Group

Tulsa, Oklahoma, United States

Dollar Thrifty Automotive Group, Inc. is a provider of car rental services. Dollar and Thrifty have approximately 280 corporate locations in the United States and Canada, with approximately 5,800 employees located mainly in North America. In addition to its corporate operations, the Company maintains global service capabilities through an expansive franchise network of approximately 1,300 franchise locations in 82 countries.

Buy $2.6B
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