Add-on Acquisition • Distribution

Hero Cycles Acquires Firefox Bikes Private

On September 17, 2015, Hero Cycles acquired distribution company Firefox Bikes Private

Acquisition Context

This is Hero Cycles’ 1st transaction in the Distribution sector.
This is Hero Cycles’ 1st transaction in India.

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M&A Deal Summary
Date	September 17, 2015
Target	Firefox Bikes Private
Sector	Distribution
Buyer(s)	Hero Cycles
Deal Type	Add-on Acquisition

Target Company

Firefox Bikes Private

Greater Noida, India

Firefox Bikes Private Ltd is distributor and retailer of bikes in India.

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Buyer Overview 1

Buyer

Hero Cycles

Nehru Place, India

Category	Company
Founded	1956
Sector	Consumer Products

DESCRIPTION

Hero Cycles Ltd is a manufacturer and seller of bicycles. The company offers city bikes, bikes for kids.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Distribution	1 of 1
Type: Add-on Acquisition	1 of 1
Country: India	1 of 1
Year: 2015	1 of 1

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