Add-on Acquisition • Digital Media

Her Campus Media Acquires Zfluence

On October 26, 2023, Her Campus Media acquired digital media company Zfluence

Acquisition Context

This is Her Campus Media’s 3rd transaction in the Digital Media sector.
This is Her Campus Media’s 4th transaction in the United States.
This is Her Campus Media’s 1st transaction in Texas.

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M&A Deal Summary
Date	October 26, 2023
Target	Zfluence
Sector	Digital Media
Buyer(s)	Her Campus Media
Deal Type	Add-on Acquisition

Target Company

Zfluence

Austin, Texas, United States

Zfluence is a marketing platform that connects brands and influential Gen Z consumers who authentically love them. Zfluence addresses the Gen Z demographic's emphasis on authenticity as a core value, enabling companies to leverage the genuine insights and influence of their genuine Gen Z fans to attract new Gen Z consumers. Zfluence was founded in 2019 and is based in Austin, Texas.

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Buyer Overview 1

Buyer

Her Campus Media

Boston, Massachusetts, United States

Category	Company
Founded	2009
Sector	Digital Media

DESCRIPTION

Her Campus Media is a media brand for the empowered college woman and 360-degree college marketing agency, reaching over 30 million users monthly across flagship site HerCampus.com, on-campus network of 380+ campus chapters, InfluenceHer Collective of 4,000+ millennial & Gen Z influencers, proprietary events College Fashion Week® and Her Conference®, bestselling book The Her Campus Guide to College Life, and more. Her Campus Media was founded in 2009 and is based in Boston, Massachusetts.

Deal Context for Buyer	#
Overall	4 of 4
Sector: Digital Media	3 of 3
Type: Add-on Acquisition	3 of 3
State: Texas	1 of 1
Country: United States	4 of 4
Year: 2023	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2019-11-20	Spoon University New York, New York, United States Spoon Media, Inc. is a Gen Z-focused media property in the food space. Spoon University was founded in 2013 and is based in New York.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2019-11-20

Spoon University

New York, New York, United States

Spoon Media, Inc. is a Gen Z-focused media property in the food space. Spoon University was founded in 2013 and is based in New York.

Buy

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