M&A Deal Summary

Her Campus Media Acquires Zfluence

On October 26, 2023, Her Campus Media acquired digital media company Zfluence

Acquisition Highlights
  • This is Her Campus Media’s 3rd transaction in the Digital Media sector.
  • This is Her Campus Media’s 4th transaction in the United States.
  • This is Her Campus Media’s 1st transaction in Texas.

M&A Deal Summary
Date 2023-10-26
Target Zfluence
Sector Digital Media
Buyer(s) Her Campus Media
Deal Type Add-on Acquisition

Target

Zfluence

Austin, Texas, United States
Zfluence is a marketing platform that connects brands and influential Gen Z consumers who authentically love them. Zfluence addresses the Gen Z demographic's emphasis on authenticity as a core value, enabling companies to leverage the genuine insights and influence of their genuine Gen Z fans to attract new Gen Z consumers. Zfluence was founded in 2019 and is based in Austin, Texas.

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Buyer(S) 1

Buyer

Her Campus Media

Boston, Massachusetts, United States
Category Company
Founded 2009
Sector Digital Media
DESCRIPTION

Her Campus Media is a media brand for the empowered college woman and 360-degree college marketing agency, reaching over 30 million users monthly across flagship site HerCampus.com, on-campus network of 380+ campus chapters, InfluenceHer Collective of 4,000+ millennial & Gen Z influencers, proprietary events College Fashion Week® and Her Conference®, bestselling book The Her Campus Guide to College Life, and more. Her Campus Media was founded in 2009 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 4 of 4
Sector (Digital Media) 3 of 3
Type (Add-on Acquisition) 3 of 3
State (Texas) 1 of 1
Country (United States) 4 of 4
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-20 Spoon University

New York, New York, United States

Spoon Media, Inc. is a Gen Z-focused media property in the food space. Spoon University was founded in 2013 and is based in New York.

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