Add-on Acquisition • Consumer Products

HempFusion Acquires Sagely Naturals

On May 25, 2021, HempFusion acquired consumer products company Sagely Naturals for 30M USD

Acquisition Context
  • This is HempFusion’s 2nd transaction in the Consumer Products sector.
  • This is HempFusion’s largest (disclosed) transaction.
  • This is HempFusion’s 2nd transaction in the United States.
  • This is HempFusion’s 1st transaction in California.

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M&A Deal Summary

Date May 25, 2021
Target Sagely Naturals
Sector Consumer Products
Buyer(s) HempFusion
Deal Type Add-on Acquisition
Deal Value 30M USD

Target Company

Sagely Naturals

Santa Monica, California, United States
Sagely Naturals is a provider of premium CBD products with mass distribution in more than 14,000 retailers nationwide. Sagely Naturals was founded in 2015 and is based in Santa Monica, California.
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Buyer Overview 1

Buyer

HempFusion

Denver, Colorado, United States

Category Company
Founded 2015
Sector Consumer Products
Employees47
Revenue 4M USD (2020)
DESCRIPTION

HempFusion is a health and wellness CBD company utilizing the power of whole-food hemp nutrition. HempFusion distributes its family of brands, including HempFusion, Probulin Probiotics, Biome Research, and HF Labs, to approximately 4,000 retail locations across all 50 states of the United States and select international locations. HempFusion was founded in 2015 and is based in Denver, Colorado.


Deal Context for Buyer #
Overall 2 of 2
Sector: Consumer Products 2 of 2
Type: Add-on Acquisition 2 of 2
State: California 1 of 1
Country: United States 2 of 2
Year: 2021 2 of 2
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-17 Apothecanna

Denver, Colorado, United States

Apothecanna pioneered cannabis-powered body care and topicals, and was the first topicals brand to expand nationally and obtain a Federal Trademark. Apothecanna is an established brand in the premium CBD topicals space with significant distribution in the North American market, most notably through CVS and 7th Sense. The company also has access to the Canadian marketplace through a strategic business relationship, giving it a significant market share in the Canadian topicals space. Apothecanna was formed in 2009 and is based in Denver, Colorado.

Buy $15M