Investment Summary

Hemisphere Capital and Beringea Exits Dianomi

On February 2, 2018, invested in marketing company Dianomi from Hemisphere Capital and Beringea

Investment Highlights
  • This is transaction in the Marketing sector.
  • This is transaction in the United Kingdom.
Investment Fate
  • Dianomi was sold to a financial buyer in 2018.
  • Dianomi went public in 2021.

Investment Summary

Date 2018-02-02
Target Dianomi
Sector Marketing
Sellers(s) Hemisphere Capital
Beringea
Deal Type Secondary Sale

Target

Dianomi

London, United Kingdom
Dianomi is a native content marketing platform used by financial advertisers and tier-one publishers such as Reuters, MarketWatch, and MSN. The platform provides a brand-safe monetization solution for publishers’ editorial content and data-driven distribution for advertisers, improving both returns on investment and transparency. Dianomi was founded in 2003 and is headquartered in London, England.

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Seller(S) 2

SELLER

Hemisphere Capital

London, United Kingdom

Investor Investor


Category Merchant Bank
Size Small
Type Sector Focused
DESCRIPTION

Hemisphere Capital is a private equity investment firm focused on companies that operate in the technology sector and need assistance in developing a global market. The Firm works with companies in the digital media, communications and IT sectors. Areas of particular interest include consumer internet, mobile software platforms and applications, interactive games, and enterprise applications. Hemisphere Capital is based in London.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Secondary Sale M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-01 Horse& Country

London, United Kingdom

Horse& Country is an operator of the digital broadcast channel in the UK solely focused on equestrian sports and outdoor leisure pursuits. Horse& Country has grown both on-air and online with commissioned programming, exclusive event coverage, and an enthusiastic audience. Horse& Country was founded in 2007 and is based in High Wycombe, United Kingdom.

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SELLER

Beringea

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1988
PE ASSETS 715M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Beringea LLP is a private equity firm focused on growth-oriented company investments in the Midwest US and the UK. Beringea looks to invest $2 to $10 million of equity or junior capital in profitable companies with 5 million and higher in revenue. Funds are used to support business expansions and growth, ownership transitions, leveraged buyouts, recapitalization, and refinancings. The Firm does not have any sector preferences and generally seeks businesses with proven business models and defensible market positions. Beringea was formed in 1988 and is based in London.


DEAL STATS #
Overall 20 of 46
Sector: Marketing M&A 2 of 4
Type: Secondary Sale M&A Deals 1 of 1
Country: United Kingdom M&A 12 of 27
Year: 2018 M&A 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-18 Floyd

Detroit, Michigan, United States

Floyd is a furniture company that designs and manufactures high-quality pieces at an attainable price point. Floyd was founded in 2014 ad is based in Detroit, Michigan.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-15 AccessPay

Manchester, United Kingdom

AccessPay is a financial technology company that enables finance and treasury teams to achieve significant cost and efficiency savings, as well as security improvements around global payments and cash management. The platform connects corporate back-end systems with global banking and financial services providers. AccessPay was founded in 2012 and is based in Manchester, United Kingdom.

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