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  6. HelloWorld Acquires Promotions.com

M&A Deal Summary

HelloWorld Acquires Promotions.com

On May 1, 2013, HelloWorld acquired information services company Promotions.com

Acquisition Highlights
  • This is HelloWorld’s 1st transaction in the Information Services sector.
  • This is HelloWorld’s 2nd transaction in the United States.
  • This is HelloWorld’s 1st transaction in New York.

M&A Deal Summary
Date 2013-05-01
Target Promotions.com
Sector Information Services
Buyer(s) HelloWorld
Deal Type Add-on Acquisition

Target

Promotions.com

17th Floor, New York, United States
Promotions.com develops online promotions for marketers and helps them integrate the promotions with their offline activities.

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Buyer(S) 1

Buyer

HelloWorld

Southfield, Michigan, United States
Category Company
Founded 1999
Sector Digital Media
DESCRIPTION

HelloWorld, Inc. is a digital marketing firm specializing in mobile, social and web campaigns. HelloWorld was founded in 1999 and is based in Southfield, Michigan.

DEAL STATS #
Overall 2 of 2
Sector: Information Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2013 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-01-19 Cellit

Miami, Florida, United States

Cellit is a developer of software to automate multimedia customer interactions for the call center and customer service industries. Cellit was founded in 1994 and is based in Miami, Florida.

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