M&A Deal Summary

Helen of Troy Acquires P&G - Vicks VapoSteam Business

On March 31, 2015, Helen of Troy acquired consumer products company P&G - Vicks VapoSteam Business from Procter & Gamble

Acquisition Highlights
  • This is Helen of Troy’s 3rd transaction in the Consumer Products sector.
  • This is Helen of Troy’s 4th transaction in the United States.
  • This is Helen of Troy’s 1st transaction in Ohio.

M&A Deal Summary

Date 2015-03-31
Target P&G - Vicks VapoSteam Business
Sector Consumer Products
Buyer(s) Helen of Troy
Sellers(s) Procter & Gamble
Deal Type Divestiture

Target

P&G - Vicks VapoSteam Business

Cincinnati, Ohio, United States
P&G's Vicks VapoSteam Business is a provider of liquid inhalant business.

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Buyer(S) 1

Buyer

Helen of Troy

El Paso, United States

Category Company
Founded 1968
Sector Consumer Products
Employees1,927
Revenue 2.0B USD (2024)
DESCRIPTION
Entrance to Helen of Troy's corporate headquarters in El Paso, Texas.
Entrance to Helen of Troy's corporate headquarters in El Paso, Texas.

Helen of Troy is a global consumer products company with a diverse portfolio of brands. Helen of Troy operates through three business segments. These include Housewares, Healthcare / Home Environment and Personal Care. Helen of Troy's Housewares segment includes the OXO family of brands whose product offerings include food preparation tools, gadgets and storage containers, cleaning, organization, and baby and toddler care products. Helen of Troy's Healthcare / Home Environment segment focuses on health care devices such as thermometers, humidifiers, blood pressure monitors, and heating pads; water filtration systems; and small home appliances such as portable heaters, fans, air purifiers, and insect control devices. Helen of Troy's Personal Care segment’s products include electric hair care, beauty care and wellness appliances; grooming tools and accessories; and liquid, solid- and powder-based personal care and grooming products. Helen of Troy was founded in 1968 and is based in El Paso, Texas.


DEAL STATS #
Overall 4 of 8
Sector (Consumer Products) 3 of 6
Type (Divestiture) 1 of 1
State (Ohio) 1 of 1
Country (United States) 4 of 7
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-01 Healthy Directions

Potomac, Maryland, United States

Healthy Directions LLC is a provider of branded nutritional supplements, health-oriented newsletters and related health products.

Buy $195M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-29 Steel Technology

Steel Technology LLC (dba Hydro Flask) is a designer, distributor and marketer of high performance insulated hydration vessels for active lifestyles.

Buy $210M

Seller(S) 1

SELLER

Procter & Gamble

Cincinnati, Ohio, United States

Category Company
Founded 1837
Sector Consumer Products
Employees108,000
Revenue 84.0B USD (2024)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.


DEAL STATS #
Overall 25 of 31
Sector (Consumer Products) 16 of 22
Type (Divestiture) 25 of 31
State (Ohio) 5 of 6
Country (United States) 23 of 28
Year (2015) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-19 Procter & Gamble - Rochas brand

Cincinnati, Ohio, United States

Procter & Gamble's Rochas brands are Femme, Madame, Eau de Rochas, etc., mainly for class 3 (cosmetics) and class 25 (fashion).

Sell $108M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-21 Fekkai

New York, New York, United States

Fekkai develops and produces hair and body care products, including shampoos, conditioners, treatments, hair fragrances, and styling products. Additionally, The company owns and operates a number of salons across the United States. Fekkai was founded in 1958 and is based in New York City.

Sell -