M&A Deal Summary

Helen of Troy Acquires Healthy Directions

On July 1, 2014, Helen of Troy acquired consumer products company Healthy Directions from ACI Capital and American Securities for 195M USD

Acquisition Highlights
  • This is Helen of Troy’s 2nd transaction in the Consumer Products sector.
  • This is Helen of Troy’s 5th largest (disclosed) transaction.
  • This is Helen of Troy’s 3rd transaction in the United States.
  • This is Helen of Troy’s 1st transaction in Maryland.

M&A Deal Summary

Date 2014-07-01
Target Healthy Directions
Sector Consumer Products
Buyer(s) Helen of Troy
Sellers(s) ACI Capital
American Securities
Deal Type Add-on Acquisition
Deal Value 195M USD
Advisor(s) Houlihan Lokey (Financial)
Kaye Scholer LLP (Legal)

Target

Healthy Directions

Potomac, Maryland, United States
Healthy Directions LLC is a provider of branded nutritional supplements, health-oriented newsletters and related health products.

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Buyer(S) 1

Buyer

Helen of Troy

El Paso, United States

Category Company
Founded 1968
Sector Consumer Products
Employees1,927
Revenue 2.0B USD (2024)
DESCRIPTION
Entrance to Helen of Troy's corporate headquarters in El Paso, Texas.
Entrance to Helen of Troy's corporate headquarters in El Paso, Texas.

Helen of Troy is a global consumer products company with a diverse portfolio of brands. Helen of Troy operates through three business segments. These include Housewares, Healthcare / Home Environment and Personal Care. Helen of Troy's Housewares segment includes the OXO family of brands whose product offerings include food preparation tools, gadgets and storage containers, cleaning, organization, and baby and toddler care products. Helen of Troy's Healthcare / Home Environment segment focuses on health care devices such as thermometers, humidifiers, blood pressure monitors, and heating pads; water filtration systems; and small home appliances such as portable heaters, fans, air purifiers, and insect control devices. Helen of Troy's Personal Care segment’s products include electric hair care, beauty care and wellness appliances; grooming tools and accessories; and liquid, solid- and powder-based personal care and grooming products. Helen of Troy was founded in 1968 and is based in El Paso, Texas.


DEAL STATS #
Overall 3 of 8
Sector (Consumer Products) 2 of 6
Type (Add-on Acquisition) 3 of 7
State (Maryland) 1 of 1
Country (United States) 3 of 7
Year (2014) 1 of 1
Size (of disclosed) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-01-01 Kaz

Southborough, Massachusetts, United States

Kaz, Inc. is a provider of personal healthcare and home environment products with a portfolio of premier brands including Vicks, Enviracaire, Honeywell and Duracraft.

Buy $260M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-31 P&G - Vicks VapoSteam Business

Cincinnati, Ohio, United States

P&G's Vicks VapoSteam Business is a provider of liquid inhalant business.

Buy -

Seller(S) 2

SELLER

ACI Capital

New York, New York, United States

Category Private Equity Firm
Founded 1995
PE ASSETS 500M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

ACI Capital is a private investment firm that targets investments in mid-sized companies. ACI primarily looks for US based businesses with revenues between $25 and $500 million and operating profits of at least $5 million. ACI prefers control investments and will consider a variety of investment structures including buyouts, restructurings, growth capital financings, recapitalizations, PIPEs, secondary purchases, and bridge financings. Sectors of interest include consumer (consumer products, direct marketing, restaurants, franchising, healthy living), industrial (niche manufacturing, transportation, infrastructure, alternative energy), and services (business services, healthcare services, financial services, logistics, media). ACI Capital was formed in 1995 and is based in New York City.


DEAL STATS #
Overall 10 of 10
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 5 of 5
State (Maryland) 1 of 1
Country (United States) 10 of 10
Year (2014) 1 of 1
Size (of disclosed) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-07-10 Sundance

Salt Lake City, Utah, United States

Sundance is a lifestyle retailer of women’s apparel and accessories, jewelry and home furnishings. The company sells through catalogs, online and 13 Sundance retail stores. Sundance founded in 1989 and headquartered in Salt Lake City, Utah.

Sell -
SELLER

American Securities

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 26.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

American Securities is a large private equity firm that typically partners with management when pursuing company acquisitions. American Securities typically targets US-based companies and generally seeks to commit $300 to $700 million per transaction. Areas of interest include consumer products, restaurants, healthcare, industrial, aerospace, defense, agriculture, environmental, paper/packaging, energy, and specialty chemicals. The Firm was originally formed in 1947 as the family office for William Rosenwald, an heir to the Sears Roebuck & Company, and began accepting outside investors in 1994. American Securities is headquartered in New York City.


DEAL STATS #
Overall 23 of 51
Sector (Consumer Products) 2 of 2
Type (Add-on Acquisition) 10 of 21
State (Maryland) 2 of 2
Country (United States) 22 of 50
Year (2014) 2 of 5
Size (of disclosed) 9 of 13
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-04 Emerald Kalama Chemical

Vancouver, Washington, United States

Emerald Kalama Chemical is a premier material solutions provider, with a wide portfolio of quality ingredients that bring value and performance to applications such as adhesives, foods, beverages, fragrances, cosmetics, home care, vinyl, and other consumer and industrial products. Emerald Kalama Chemical LLC was founded in 2006 and is based in Vancouver, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-25 ADS

Hilliard, Ohio, United States

ADS is a manufacturer of high-density polyethylene ('HDPE') corrugated pipe and related products. ADS was formed in 1966 and is based in Hilliard, Ohio.

Sell -