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  6. Heinz Acquires WW International

Add-on Acquisition • Consumer Services

Heinz Acquires WW International

On January 1, 1978, Heinz acquired consumer services company WW International

Acquisition Context
  • This is Heinz’s 1st transaction in the Consumer Services sector.
  • This is Heinz’s 1st transaction in the United States.
  • This is Heinz’s 1st transaction in New York.
Investment Fate
  • WW International was divested to a consortium of buyers in 1999 for 735M USD.
  • WW International went public in 2001.

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M&A Deal Summary
Date January 1, 1978
Target WW International
Sector Consumer Services
Buyer(s) Heinz
Deal Type Add-on Acquisition

Target Company

WW International

New York, New York, United States
Weight Watchers location in Atlanta, Georgia.
Weight Watchers location in Atlanta, Georgia.
WW International is a commercial provider of weight management services, operating globally through a network of Company-owned and franchise operations. WW International was founded in 1963 and is based in New York, New York.
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Buyer Overview 1

Buyer

Heinz

Pittsburgh, Pennsylvania, United States
Category Company
Founded 1869
Sector Food
Employees32,200
Revenue 11.6B USD (2012)
DESCRIPTION
Heinz headquarters at One PPG Place in downtown Pittsburgh, Pennsylvania.
Heinz headquarters at One PPG Place in downtown Pittsburgh, Pennsylvania.

Heinz is a condiments and food processing company. The company was formed in 1869 and is based in Pittsburgh, Pennsylvania.

Deal Context for Buyer #
Overall 1 of 9
Sector: Consumer Services 1 of 1
Type: Add-on Acquisition 1 of 7
State: New York 1 of 1
Country: United States 1 of 6
Year: 1978 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1986-07-09 Pro-Mark Companies

Tulsa, Oklahoma, United States

Pro-Mark Companies is a distributor of Weight Watchers brand dairy products.

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