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Add-on Acquisition • Beverages

Heineken Acquires Stassen S.A.

On June 8, 2012, Heineken acquired beverage company Stassen S.A.

Acquisition Context
  • This is Heineken’s 8th transaction in the Beverages sector.
  • This is Heineken’s 1st transaction in Belgium.

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M&A Deal Summary
Date June 8, 2012
Target Stassen S.A.
Sector Beverages
Buyer(s) Heineken
Deal Type Add-on Acquisition

Target Company

Stassen S.A.

Aubel, Belgium
Stassen S.A. is one of Europe's largest cider producers. The company's activities are based on the production, bottling and distribution of ciders, flavoured ciders, alcoholic-free ciders and sparkling fruit juices. The company is also active in producing, preparing and packaging non-alcoholic beers and other (non-)alcoholic drinks. Stassen also has nearly 150 acres of orchards in production. These produce more than 5,000 tons of apples annually. Stassen's product portfolio includes popular brands such as "Stassen" flavoured ciders, "Degré Zéro" alcohol-free ciders, "Kidibul" party drink, the top-selling "Stassen Cider" and the new range of alcohol-free wines "VINTENSE"
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Buyer Overview 1

Buyer

Heineken

Amsterdam, Netherlands
Category Company
Founded 1864
Sector Beverages
Employees85,000
Revenue 29.8B EUR (2024)
DESCRIPTION
Entrance to Heineken's corporate headquarters in Amsterdam.
Entrance to Heineken's corporate headquarters in Amsterdam.

Heineken is a global beverage company focused on the production and distribution of beer and cider. Heineken was founded in 1864 and is based in Amsterdam, Netherlands.

Deal Context for Buyer #
Overall 8 of 13
Sector: Beverages 8 of 13
Type: Add-on Acquisition 7 of 8
Country: Belgium 1 of 1
Year: 2012 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-04-16 Cervecería Nacional Dominicana S.A.

Santo Domingo, Dominican Republic

Cervecería Nacional Dominicana, S.A. is a producer of alcoholic and soft beverages. Company engages in the production and bottling of ciders, flavoured ciders, and alcohol-free ciders.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-09-28 Asia Pacific Breweries

Singapore, Singapore

Asia Pacific Breweries Ltd. is a beverages company.

Buy -

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