Add-on Acquisition • Software

Heap Acquires Auryc

On June 1, 2022, Heap acquired software company Auryc

Acquisition Context

This is Heap’s 1st transaction in the Software sector.
This is Heap’s 1st transaction in the United States.
This is Heap’s 1st transaction in California.

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M&A Deal Summary
Date	June 1, 2022
Target	Auryc
Sector	Software
Buyer(s)	Heap
Deal Type	Add-on Acquisition

Target Company

Auryc

Los Altos, California, United States

Auryc is a provider of Customer Journey Analytics, Session Replay, and Product Analytics. Auryc was founded in 2016 and is based in Los Altos, California.

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Buyer Overview 1

Buyer

Heap

San Francisco, California, United States

Category	Company
Founded	2013
Sector	Software

DESCRIPTION

Heap provides low-code, easy-to-use digital analytics software that illuminates key digital behaviors and pinpoints valuable quantitative and qualitative insights so teams can quickly act with confidence and create the best possible digital experiences. Heap was founded in 2013 and is based in San Francisco, California.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Software	1 of 1
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	1 of 1
Year: 2022	1 of 1

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