M&A Deal Summary

Health Union Acquires adfirehealth

On September 10, 2024, Health Union acquired business services company adfirehealth

Acquisition Highlights
  • This is Health Union’s 1st transaction in the Business Services sector.
  • This is Health Union’s 2nd transaction in the United States.
  • This is Health Union’s 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2024-09-10
Target adfirehealth
Sector Business Services
Buyer(s) Health Union
Deal Type Add-on Acquisition
Advisor(s) Canaccord Genuity (Financial)
Fox Rothschild (Legal)

Target

adfirehealth

Philadelphia, Pennsylvania, United States
adfirehealth is a provider of proprietary, data-driven digital marketing solutions to target, engage and activate HCPs for companies in the pharmaceutical, medical device, healthcare supply chain and biotech industries. adfirehealth is headquartered in Philadelphia, Pennsylvania.

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Buyer(S) 1

Buyer

Health Union

Philadelphia, Pennsylvania, United States
Category Company
Founded 2010
Sector Information Services
DESCRIPTION

Health Union creates condition-specific online communities publishing original, daily content and continuously cultivating social conversation to support, educate and connect millions of people with challenging, chronic health concerns. Health Union was formed in 2010 and is based in Philadelphia, Pennsylvania.

DEAL STATS #
Overall 2 of 2
Sector (Business Services) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Pennsylvania) 1 of 1
Country (United States) 2 of 2
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-15 WEGO Health

Boston, Washington, United States

Founded in 2007, WEGO Health connects the healthcare industry with the experience, skills, and insights of patient leaders across virtually all health conditions and topics. Powered by its Patient Leader Network of more than 100,000 individuals, WEGO Health has combined the science of influencer marketing with the power of patient-driven content to deliver engagement across patient communities at scale.

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Product

Company

Legal