M&A Deal Summary

Health Media Network Acquires OFX Media Group

On August 11, 2020, Health Media Network acquired marketing company OFX Media Group

Acquisition Highlights
  • This is Health Media Network’s 2nd transaction in the Marketing sector.
  • This is Health Media Network’s 1st transaction in Canada.
  • This is Health Media Network’s 1st transaction in Ontario.

M&A Deal Summary

Date 2020-08-11
Target OFX Media Group
Sector Marketing
Buyer(s) Health Media Network
Deal Type Add-on Acquisition

Target

OFX Media Group

Toronto, Ontario, Canada
OFX Media Group (OFX) is a provider of targeted marketing services in the Point of Care media space. It provides media solutions to healthcare providers and advertisers. OFX Media was formed in 2002 and is based in Toronto, Ontario.

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Buyer(S) 1

Buyer

Health Media Network

Norwalk, Connecticut, United States

Category Company
Founded 2007
Sector Marketing
DESCRIPTION

Health Media Network provides digital point-of-care marketing services through its proprietary digital content platform. HMN’s digital networks run on screens placed in physician offices and provide specialty-specific, health-focused content tailored to patients’ health needs and interests. Health Media Network was established in 2007 and is based in Norwalk, Connecticut.


DEAL STATS #
Overall 6 of 6
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-06 iPORT Media

Chicago, Illinois, United States

iPORT Media LLC is a marketing and education program designed to enhance patient understanding of a medical practice, including procedures, services and product offerings, and a doctor’s personal brand. iPORT Media LLC was established in 2006 is based in Chicago, Illinois.

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