M&A Deal Summary

Havas SA Acquires Snyder Communications

On September 27, 2000, Havas SA acquired media company Snyder Communications for 2.1B USD

Acquisition Highlights
  • This is Havas SA’s 1st transaction in the Media sector.
  • This is Havas SA’s largest (disclosed) transaction.
  • This is Havas SA’s 3rd transaction in the United States.
  • This is Havas SA’s 1st transaction in Maryland.

M&A Deal Summary
Date 2000-09-27
Target Snyder Communications
Sector Media
Buyer(s) Havas SA
Deal Type Add-on Acquisition
Deal Value 2.1B USD

Target

Snyder Communications

Bethesda, Maryland, United States
Snyder Communications, Inc. is a provider of direct marketing and advertising services.

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Buyer(S) 1

Buyer

Havas SA

Puteaux, France
Category Company
Founded 1835
Sector Marketing
Revenue 2.3B EUR (2016)
DESCRIPTION

Havas SA is a multinational advertising and public relations company offering a broad range of communications services, including digital, advertising, direct marketing, media planning, and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications, public relations, and innovation consulting. Havas was formed in 1835 and is based in Puteaux, France.

DEAL STATS #
Overall 3 of 41
Sector (Media) 1 of 15
Type (Add-on Acquisition) 3 of 40
State (Maryland) 1 of 1
Country (United States) 3 of 12
Year (2000) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1999-01-12 Vivendi Universal Interactive Publishing

United States

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2001-01-01 Media Planning Group S.A.

Madrid, Spain

MPG provides media planning & buying, strategic consulting, branded entertainment and interactive marketing services for a range of clients in every region of the world.

Buy -
Mergr

Product

Company

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