M&A Deal Summary

Havas SA Acquires Media Planning Group S.A.

On January 1, 2001, Havas SA acquired media company Media Planning Group S.A.

Acquisition Highlights
  • This is Havas SA’s 2nd transaction in the Media sector.
  • This is Havas SA’s 1st transaction in Spain.

M&A Deal Summary

Date 2001-01-01
Target Media Planning Group S.A.
Sector Media
Buyer(s) Havas SA
Deal Type Add-on Acquisition
Advisor(s) Athelera LLC (Financial)

Target

Media Planning Group S.A.

Madrid, Spain
MPG provides media planning & buying, strategic consulting, branded entertainment and interactive marketing services for a range of clients in every region of the world.

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Buyer(S) 1

Buyer

Havas SA

Puteaux, France

Category Company
Founded 1835
Sector Marketing
Revenue 2.3B EUR (2016)
DESCRIPTION

Havas SA is a multinational advertising and public relations company offering a broad range of communications services, including digital, advertising, direct marketing, media planning, and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications, public relations, and innovation consulting. Havas was formed in 1835 and is based in Puteaux, France.


DEAL STATS #
Overall 4 of 41
Sector: Media M&A 2 of 15
Type: Add-on Acquisition M&A Deals 4 of 40
Country: Spain M&A 1 of 2
Year: 2001 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2000-09-27 Snyder Communications

Bethesda, Maryland, United States

Snyder Communications, Inc. is a provider of direct marketing and advertising services.

Buy $2.1B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2002-04-03 MPG Schmitter Media-Agentur & Co. KG

Frankfurt, Germany

MPG Schmitter Media-Agentur GmbH & Co. KG is a provider of media advertising services.

Buy -