Add-on Acquisition • Media

Havas SA Acquires Boondoggle BV

On July 9, 2012, Havas SA acquired media company Boondoggle BV

Acquisition Context
  • This is Havas SA’s 6th transaction in the Media sector.
  • This is Havas SA’s 1st transaction in Belgium.

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M&A Deal Summary

Date July 9, 2012
Target Boondoggle BV
Sector Media
Buyer(s) Havas SA
Deal Type Add-on Acquisition

Target Company

Boondoggle BV

Leuven, Belgium
Boondoggle BV is a digital media and marketing agency.
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Buyer Overview 1

Buyer

Havas SA

Puteaux, France

Category Company
Founded 1835
Sector Marketing
Revenue 2.3B EUR (2016)
DESCRIPTION

Havas SA is a multinational advertising and public relations company offering a broad range of communications services, including digital, advertising, direct marketing, media planning, and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications, public relations, and innovation consulting. Havas was formed in 1835 and is based in Puteaux, France.


Deal Context for Buyer #
Overall 9 of 41
Sector: Media 6 of 15
Type: Add-on Acquisition 9 of 40
Country: Belgium 1 of 1
Year: 2012 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-05-31 Creative Lynx

Manchester, United Kingdom

Creative Lynx Ltd. is a digital health and wellness communications media and marketing agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-29 Revenue Frontier

Santa Monica, California, United States

Revenue Frontier LLC is a vertically integrated full-service direct response agency. It provides media services.

Buy -

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