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Add-on Acquisition • Marketing

Havas SA Acquires Agence79

On March 14, 2017, Havas SA acquired marketing company Agence79

Acquisition Context
  • This is Havas SA’s 9th transaction in the Marketing sector.
  • This is Havas SA’s 3rd transaction in France.

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M&A Deal Summary
Date March 14, 2017
Target Agence79
Sector Marketing
Buyer(s) Havas SA
Deal Type Add-on Acquisition

Target Company

Agence79

Boulogne-Billancourt, France
Agence79 is a French based agency that assists its clients in implementing communications strategies, media buying and online campaign analytics and optimization. The agency consists of a team of some 40 digital media experts working in task-force mode on all the web, mobile and social media marketing drivers: display campaigns, paid and organic listing, affiliation, e-mailing, community, programmatic, RTB (Ad exchange), Native and eRp. Agence79 is based in Boulogne Billancourt and Lyon and will be part of the Group’s media activities in France, which are run by Raphaël de Andréis.
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Buyer Overview 1

Buyer

Havas SA

Puteaux, France
Category Company
Founded 1835
Sector Marketing
Revenue 2.3B EUR (2016)
DESCRIPTION

Havas SA is a multinational advertising and public relations company offering a broad range of communications services, including digital, advertising, direct marketing, media planning, and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications, public relations, and innovation consulting. Havas was formed in 1835 and is based in Puteaux, France.

Deal Context for Buyer #
Overall 27 of 41
Sector: Marketing 9 of 16
Type: Add-on Acquisition 27 of 40
Country: France 3 of 5
Year: 2017 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-03 Lemz V.O.F.

Amsterdam, Netherlands

Lemz V.O.F. is a full service agency in The Netherlands. The agency combines advertising, PR, digital and technology to create meaningful campaigns and creativity to contribute to a happier and healthier society.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-24 Sorento Healthcare Communications

Mumbai, India

Sorento Healthcare Communications is a healthcare advertising agency that specializes in brand building and communications solutions. Sorento Healthcare Communications was established in 2004 and is headquartered in Mumbai, India.

Buy -

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