Add-on Acquisition • Business Services

Harris Poll Acquires Wirthlin Worldwide

On September 1, 2004, Harris Poll acquired business services company Wirthlin Worldwide

Acquisition Context
  • This is Harris Poll’s 2nd transaction in the Business Services sector.
  • This is Harris Poll’s 2nd transaction in the United States.
  • This is Harris Poll’s 1st transaction in Michigan.

Explore All 10026 Add-on Acquisition Business Services Deals - Search the Database Free


M&A Deal Summary

Date September 1, 2004
Target Wirthlin Worldwide
Sector Business Services
Buyer(s) Harris Poll
Deal Type Add-on Acquisition

Target Company

Wirthlin Worldwide

Grand Rapids, Michigan, United States
Wirthlin Worldwide LLC is a political and business consulting company.
Explore More Deals

Browse All 215,262 Deals

FILTER BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Search Free

Buyer Overview 1

Buyer

Harris Poll

Chicago, Illinois, United States

Category Company
Sector Business Services
DESCRIPTION

Harris Poll operates as a market research, polling, and consulting firm. The company provides Internet-based and traditional market research and polling services, which include qualitative and quantitative research, service bureau research, and long-term tracking studies. It conducts various types of custom research, including customer satisfaction surveys, market share studies, new product introduction studies, brand recognition studies, reputation studies, and ad concept testing. Harris Poll involves in the design, execution, and maintenance of custom and online tracking studies for clients in various industries. The Harris Poll is based in Chicago, Illinois.


Deal Context for Buyer #
Overall 3 of 5
Sector: Business Services 2 of 2
Type: Add-on Acquisition 3 of 5
State: Michigan 1 of 1
Country: United States 2 of 3
Year: 2004 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2001-11-02 Total Research Corp

Princeton, New Jersey, United States

Total Research Corp. is a market research company provides strategic business and consumer research services..

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-08-16 Harris/Decima

Ottawa, Ontario, Canada

Harris/Decima, Inc. is a provider of marketing, public opinion, and market research services.

Buy -