M&A Deal Summary

Harris Poll Acquires Harris Interactive Japan

On September 24, 2001, Harris Poll acquired marketing company Harris Interactive Japan

Acquisition Highlights
  • This is Harris Poll’s 1st transaction in the Marketing sector.
  • This is Harris Poll’s 1st transaction in Japan.

M&A Deal Summary

Date 2001-09-24
Target Harris Interactive Japan
Sector Marketing
Buyer(s) Harris Poll
Deal Type Add-on Acquisition

Target

Harris Interactive Japan

Tokyo, Japan
Harris Interactive Japan Ltd. is a privately held marketing company in Tokyo, Japan.

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Buyer(S) 1

Buyer

Harris Poll

Chicago, Illinois, United States

Category Company
Sector Business Services
DESCRIPTION

Harris Poll operates as a market research, polling, and consulting firm. The company provides Internet-based and traditional market research and polling services, which include qualitative and quantitative research, service bureau research, and long-term tracking studies. It conducts various types of custom research, including customer satisfaction surveys, market share studies, new product introduction studies, brand recognition studies, reputation studies, and ad concept testing. Harris Poll involves in the design, execution, and maintenance of custom and online tracking studies for clients in various industries. The Harris Poll is based in Chicago, Illinois.


DEAL STATS #
Overall 1 of 5
Sector: Marketing M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 5
Country: Japan M&A 1 of 1
Year: 2001 M&A 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2001-11-02 Total Research Corp

Princeton, New Jersey, United States

Total Research Corp. is a market research company provides strategic business and consumer research services..

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